Worlds 3rd largest ticket sales venue increasing online inclusion
To allow everyone to discover events and book tickets online with ease the Scottish Event Campus has implemented assistive technology on their websites.
The Scottish Event Campus (SEC) features the SEC Centre– five interconnected exhibition and meeting spaces, the iconic 3,000 seat SEC Armadillo and the SSE Hydro – a 13,000 capacity concert, sporting and special events arena.
Attracting an audience of more than a million visitors each year, the venue is consistently ranked by Pollstar in the top 10 arenas globally, alongside iconic venues like Madison Square Garden and The O2.
SEC venues are very much easily accessible for visitors with mobility difficulties and accessibility needs. SEC currently holds an ‘Attitude is Everything’ Gold Award and are committed to continually improving their venues in order to maintain this gold accessibility level.
To continue their mission to make their venues as accessible as possible they wanted to address not only physical accessibility but also online inclusion. To support everyone online SEC needed to make their websites accessible.
Ross Dempsey, Digital Marketing Manager, Scottish Event Campus commented, "We are committed to making a visit to the Scottish Event Campus (SEC) an enjoyable experience for everyone and that includes using our websites.”
To make The Scottish Event Campus website and the SSE Hydro website fully accessible and usable they launched Recite Me.
The Recite Me accessibility assistive toolbar will support people with a wide range of disabilities, learning difficulties and for people who speak English as a second language.
Ross added, “We recently launched the ability for users to purchase accessible tickets to our events online and once we discovered Recite Me, we felt it was a great addition to improve the functionality of our websites.”
Accessibility and language support will allow everyone to customise the SEC and SSE Hydro websites in a way that works best for them to understand and read website content easily.
The accessibility toolbar provides website visitors with, text to speech functionality, fully customisable styling options, reading aids and a translation tool with over 100 languages, including 35 text to speech voices and many other features.
Ross added, “We were very impressed with the Recite Me software and as well as accessibility tools, the language switcher allows our conference visitors from around the world to find the information they need.”