To support people from all over the world and people with different disabilities London City Airport implements Recite Me assistive technology on their website with the aim of revolutionising the way passengers can read and understand content online.
Currently, one billion people, about 15% of the world’s population, have some form of disability and this number is increasing rapidly. It is also estimated that 21.5% of the global population will be aged over 65 by 2050 making travel accessibility a serious priority.
A report published by travel technology company AMADEUS entitled ‘Voyage of Discovery’ highlights the inaccessibility of information via websites as a major barrier for people with disabilities who want to travel.
This study found that nearly half (49%) of people with disabilities surveyed booked transport and accommodation at the same time online. Nearly one quarter (24%) of travellers surveyed reported that they had problems searching/ shopping/ booking travel and accommodation online during their last trip due to inaccessible websites.
The importance of online accessibility is greater than ever. Effective online communication is critical and being able to provide personalised assistance online gives everyone the ability to research and book holidays and travel arrangements in a way that works for them.
London City Airport is leading the way in the UK travel industry by making information and services on its websites accessible with assistive technology.
The Recite Me’s assistive toolbar sits at the top of the London City Airport website which lets travellers with a wide range of disabilities and impairments, from dyslexia to sight loss and colour blindness, to easily access their content.
Recite Me works across all mobile and desktop devices to enable support through a traveller’s full journey.
Dorota Zielinska, Digital Marketing Manager, London City Airport said, “We’re always looking to improve the visitor experience at London City Airport, whether at our airport or on our website. Recite Me allows us to provide all of our visitors with the same amazing service on the website as they would in person”
The accessibility assistive toolbar text provides a wide range of customisable features such as text to speech functionality, fully customisable styling features, reading aids and a translation tool with over 100 languages, including 35 text to speech voices and many other features.