{"id":9348,"date":"2022-04-04T10:13:34","date_gmt":"2022-04-04T10:13:34","guid":{"rendered":""},"modified":"2024-02-06T08:49:05","modified_gmt":"2024-02-06T08:49:05","slug":"accessibility-is-a-necessity-for-online-retailers","status":"publish","type":"post","link":"https:\/\/reciteme.com\/au\/news\/accessibility-is-a-necessity-for-online-retailers\/","title":{"rendered":"Why Website Accessibility is a Necessity for Online Retailers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9348\" class=\"elementor elementor-9348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b521bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b521bb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72145b92\" data-id=\"72145b92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-650f6fd1 elementor-widget elementor-widget-text-editor\" data-id=\"650f6fd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s no shock that the e-commerce landscape has changed considerably over the last couple of years. Buyer behaviours have evolved, and the UK is now the fourth largest e-commerce market globally.<\/p><p dir=\"ltr\">You\u2019d assume that would be good news for online retailers. However, no business is guaranteed a share of the market or profits without implementing strategies to provide inclusive customer journeys.<\/p><p dir=\"ltr\">Here\u2019s everything you need to know about the rise of online shopping, current and future trends, and how to succeed in the online retail industry by adopting accessible website best practices.<\/p><h2><strong>The E-Commerce Explosion<img decoding=\"async\" style=\"width: 300px;height: 491px;float: right\" src=\"https:\/\/reciteme.com\/au\/wp-content\/ckeditor\/website\/Online-Retailers_Fact_1.png\" alt=\"Data suggests shoppers spent \u00c3\u201a\u00c2\u00a3120 billion on online purchases in 2021\" \/><\/strong><\/h2><p dir=\"ltr\">To gain a thorough understanding of the scale of e-commerce growth, let\u2019s look at some statistics.<\/p><ul><li><p dir=\"ltr\" role=\"presentation\">In 2020, <a href=\"https:\/\/cybercrew.uk\/blog\/uk-online-shopping-statistics\/\">online shoppers in the UK<\/a> spent 82 billion hours browsing, and 87% made online purchases.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Data suggests shoppers spent <a href=\"https:\/\/www.statista.com\/statistics\/315506\/online-retail-sales-in-the-united-kingdom\/#:~:text=With%20the%20onset%20of%20the,to%20online%20in%20the%20UK.\">\u00a3120 billion on online purchases in 2021<\/a>, up from \u00a3107 billion in 2020.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">A further <a href=\"https:\/\/www.retailtimes.co.uk\/uk-e-commerce-market-statistics-challenges-and-outlook-for-e-retail-in-2022\/\">increase of \u00a310 billion (9%) is expected<\/a> in 2022.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">UK e-commerce revenue is expected to maintain a compound <a href=\"https:\/\/thecircularboard.com\/uk-ecommerce-statistics\/#:~:text=The%20UK's%20ecommerce%20revenue%20is,5.16%25%20from%202021%20to%202025.&amp;text=Researchers%20believe%20the%20UK's%20ecommerce,UK%20ecommerce%20growth%20in%202021.\">annual growth rate (CAGR) of 5.16%<\/a> between now and 2025.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">The British Retail Consortium expects that over <a href=\"https:\/\/www.moneyexpert.com\/news\/half-uk-shopping-online-10-years\/\">half of all UK retail sales will be online<\/a> by 2030.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">According to <a href=\"https:\/\/www.retailtimes.co.uk\/uk-e-commerce-market-statistics-challenges-and-outlook-for-e-retail-in-2022\/\">Retail Times<\/a>, the distribution of online purchases is spread between fashion (31%), toys, hobbies, and DIY (19%), electronics and media (18%), food and personal care (17%), and furniture and appliances (15%).<\/p><\/li><\/ul><h2><strong>Drivers of Change<\/strong><\/h2><p dir=\"ltr\">If you were to ask anyone why the online retail industry has boomed in the 2020s so far, the stock response would likely be COVID-19. And yes, the lockdowns that restricted access to brick and mortar stores certainly played a part. Without access to in-person shopping, consumers had no other option but to go online.<\/p><p dir=\"ltr\">But that\u2019s not the full story. The pandemic merely acted as a catalyst for an already prevalent shift towards shopping online.<\/p><p dir=\"ltr\">So, what other factors have driven the rise in online shopping? Here are some of the front runners:<\/p><ul><li><p dir=\"ltr\" role=\"presentation\"><strong>24\/7 Shopping<\/strong>\u2014Online shopping fits into people\u2019s busy lives better because they\u2019re not restricted by 9-to-5 hours.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><strong>Easy Price Comparisons<\/strong>\u2014Getting the best deal is easier online as consumers can flick between competitor websites quickly.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><strong>Special Deals<\/strong>\u2014Many retailers offer \u2018online only\u2019 sales to attract new customers and clear stock.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><strong>More Choice<\/strong> \u2014Warehouses can store a much more extensive range of stock than retailers are able to showcase in a high street storefront.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><strong>Free Shipping<\/strong>\u2014Many online retailers offer free shipping above a certain amount, saving consumers transport and parking fees, etc.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><strong>Global Products<\/strong> \u2014Online shoppers can access products from all over the world and have them delivered to their door.<\/p><\/li><\/ul><p dir=\"ltr\" role=\"presentation\"><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/reciteme.com\/au\/wp-content\/ckeditor\/website\/Online-Retailers_Fact_2.png\" alt=\"Factors that have driven the rise in online shopping\" \/><\/p><h2><strong>How Have Businesses Adapted?<\/strong><\/h2><p dir=\"ltr\">While retailers who already focused on digital-first and omnichannel models pivoted more easily to changing market demands, those that prioritised physical stores scrambled to respond. Unsurprisingly, store builders like BigCommerce, Magento, OpenCart, and Shopify experienced massive surges:<\/p><ul><li><p dir=\"ltr\" role=\"presentation\"><a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/02\/28\/2393686\/0\/en\/BigCommerce-Announces-Fourth-Quarter-and-Fiscal-2021-Financial-Results.html\">Big Commerce<\/a>\u2019s revenue grew to $219.9 million in 2021, up 44% year-on-year.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><a href=\"https:\/\/magento.com\/blog%20\/comments\/magento-11-%20is%20-here-1\">Magento<\/a> sales for 2020 totalled $183 billion, up 42% from 2019.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Over 40,000 new <a href=\"https:\/\/storeleads.app\/reports\/opencart\">OpenCart<\/a> online stores opened in 2021<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Total revenue for <a href=\"https:\/\/news.shopify.com\/shopify-announces-fourth-quarter-and-full-year-2020-financial-results\">Shopify<\/a> in the fourth quarter of 2021 was $977.7 million, a 94% increase from the comparable quarter in 2019.<\/p><\/li><\/ul><p dir=\"ltr\" role=\"presentation\">However, if you think that simply moving sales online solves the problem, you\u2019d be wrong. That\u2019s because approximately <a href=\"https:\/\/www.ons.gov.uk\/peoplepopulationandcommunity\/healthandsocialcare\/disability\/articles\/nearlyoneinfivepeoplehadsomeformofdisabilityinenglandandwales\/2015-07-13\">1 in 5 people &#8211; around 13 million UK residents \u2013 have a disability<\/a> which makes accessing online retail websites either difficult or impossible.<\/p><h2><strong>The Accessibility Problem<\/strong><\/h2><p dir=\"ltr\">Whether people can access the information they need and make purchases online depends on whether they can see, understand, and navigate your website. There are several reasons that consumers may struggle, including:<\/p><ul><li><p dir=\"ltr\" role=\"presentation\">Visual impairments such as poor eyesight, deafblindness, and colour blindness.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Learning difficulties like dyslexia, hyperlexia, and dyspraxia.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Neurodevelopment and neurological conditions like ADHD, autism, and epilepsy.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Mobility and physical impairments.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Speaking\/reading English as a second language.<\/p><\/li><\/ul><p dir=\"ltr\">Any one of these factors can make information on a website hard to read, focus on, understand, and navigate. What\u2019s more, these consumers make up 20% of the UK population.<\/p><div><h2><strong>Why is an Accessible E-commerce Website Important? <\/strong><\/h2><p dir=\"ltr\">The rise in e-commerce changes the priority of website accessibility on retail sites from something that should be done to something that has to be done.<\/p><ul><li><p dir=\"ltr\" role=\"presentation\">69% of consumers click away from websites they find difficult to use.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">73% of disabled consumers experience accessibility barriers on more than one in four websites.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">75% of disabled shoppers feel website accessibility is more important than price.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">75% of disabled people and their families have walked away from a business because of poor accessibility or customer service.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">82% of users with access needs would spend more if there were fewer barriers.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">85% limit their shopping to websites that they know are accessible.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Only 7% of users with access needs will contact the site owner about accessibility barriers they encounter.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">The value of \u2018click away\u2019 spend on barrier-free competitor sites in the UK is \u00a317.1 billion.<\/p><\/li><\/ul><p dir=\"ltr\">Sources: <a href=\"http:\/\/www.clickawaypound.com\/downloads\/cap19final0502.pdf\">The ClickAway Pound<\/a>, <a href=\"https:\/\/wearepurple.org.uk\/the-purple-pound-infographic\/\">We Are Purple<\/a><\/p><p dir=\"ltr\"><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/reciteme.com\/au\/wp-content\/ckeditor\/website\/Online-Retailers_Fact_3.png\" alt=\"69% of consumers click away from websites they find difficult to use.\" \/><\/p><div><h2><strong>8 Accessible E-Commerce Web Design Tips <\/strong><\/h2><p dir=\"ltr\">Follow these steps to make your website easier for everyone to read, focus on, and understand:<\/p><ol><li><p dir=\"ltr\" role=\"presentation\">Use a content management system that supports accessibility.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Use headings correctly to structure your content.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Include alt text for all images.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Give descriptive names to your links.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Be mindful of colour use and colour contrasts.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Ensure forms are designed for accessibility.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Ensure responsiveness on all device types (mobile, tablet, and desktop).<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Be keyboard friendly.<\/p><\/li><\/ol><h2><strong>Future Online Retail Trends <\/strong><\/h2><p dir=\"ltr\">The big question for high street retailers is whether the changes we\u2019re witnessing now will remain in the long term.<\/p><p dir=\"ltr\">The short answer is YES. The bottom line is that consumers save time, effort, and money by shopping online. So even those who only started online shopping during the pandemic are unlikely to go back. After all, they\u2019ve found a cheaper, faster, and more convenient way of doing things. So, why would they?<\/p><p dir=\"ltr\">Aside from the practicalities of online shopping, the mindset and expectations of the market is changing in several ways that make optimizing for accessibility a necessity:<\/p><ul><li><p dir=\"ltr\" role=\"presentation\"><strong>A focus on inclusion<\/strong> &#8211; Acceptance, self-care, and inclusion are modern-day consumer priorities. According to Forbes Magazine,<a href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/\"> 52% of consumers consider a company\u2019s values<\/a> when making a purchase. So to maximise sales and build stronger customer relationships, companies must be inclusive.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><strong>The power of Gen Z <\/strong>\u2013 With an estimated<a href=\"https:\/\/afterpay-corporate.yourcreative.com.au\/wp-content\/uploads\/2021\/08\/Clearpay_NextGen_UK.pdf\"> 30% of total online spending power by 2030<\/a>, Gen Z\u2019s are particularly socially conscious in their purchasing habits and actively favour brands that care about helping and including others. If your company isn\u2019t viewed as fair or inclusive, many Gen Z\u2019s simply won\u2019t spend their hard-earned dollars on your products.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\"><strong>Digital seniors<\/strong> &#8211; The aging population has become more digitally savvy during the COVID-19 pandemic. There are currently almost<a href=\"https:\/\/ageing-better.org.uk\/ageing-population\"> 12 million people aged 65 and over in the UK<\/a>, with 3.2 million aged 80 and over. It\u2019s estimated that by 2036, one in four of the population will be over 65. Businesses that focus on accessibility technologies to capture this market will grow their customer base and increase profits.<\/p><\/li><\/ul><h2><strong>How Can Recite Me Support Your E-Commerce Store?<\/strong><\/h2><p dir=\"ltr\">What makes a website truly inclusive is giving people as many choices as possible to customise and consume the information in a way that is tailored to their individual needs. That\u2019s where Recite Me assistive technology comes in.<\/p><p dir=\"ltr\">Our <a href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">assistive toolbar<\/a> supports a diverse range of internet users by providing tools to create a fully customisable experience. Our accessibility features can be used individually or combined to make multiple adjustments for ultimate ease of use. Once users have set their preferences, those settings persist across all websites they visit using our toolbar.<\/p><p dir=\"ltr\">Users can:<\/p><ul><li>Personalise font size, type, and colour options to make each web page easier to read.<\/li><li>Utilise the mask screen tool, which isolates parts of the page to help with focus.<\/li><li>Use the ruler tool to make reading easier.<\/li><li>Download content as an audio file as an alternative to reading.<\/li><li>Convert page content into over 100 different on-screen languages.<\/li><li>Have the page read aloud in a choice of 35 different languages.<\/li><li>Customise PDF documents and have them read aloud or translated.<\/li><\/ul><p dir=\"ltr\">Recite Me is simple to implement and, in many cases, can be installed in under an hour by adding just a few lines of JavaScript to your web pages.<\/p><p dir=\"ltr\" role=\"presentation\"><a href=\"https:\/\/reciteme.com\/au\/contact\">Contact our team<\/a> to find out more, or <a href=\"https:\/\/reciteme.com\/au\/demo\">book a toolbar demo<\/a> to see our software in action. You can also check out our <a href=\"https:\/\/reciteme.com\/au\/product\/website-accessibility-checker\/\">free online accessibility checker<\/a>.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Read everything you need to know about the rise of online shopping and how to succeed in the online retail industry by adopting accessible website practices.<\/p>\n","protected":false},"author":9,"featured_media":8759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[145],"departments":[93,94,133],"type_tag":[124],"flag":[],"class_list":["post-9348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-retail-e-commerce","departments-c-suite","departments-marketing","departments-sales","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Website Accessibility is a Necessity for Online Retailers | News | Recite Me<\/title>\n<meta name=\"description\" content=\"Read everything you need to know about the rise of online shopping and how to succeed in the online retail industry by adopting accessible website practices.\" \/>\n<meta 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