{"id":9320,"date":"2021-11-12T10:18:44","date_gmt":"2021-11-12T10:18:44","guid":{"rendered":""},"modified":"2024-09-25T11:20:06","modified_gmt":"2024-09-25T10:20:06","slug":"web-accessibility-law-insurance","status":"publish","type":"post","link":"https:\/\/reciteme.com\/au\/news\/web-accessibility-law-insurance\/","title":{"rendered":"Prioritising Web Accessibility in the Law and Insurance Sectors"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9320\" class=\"elementor elementor-9320\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54520912 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54520912\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48abb513\" data-id=\"48abb513\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb02a8e elementor-widget elementor-widget-text-editor\" data-id=\"2bb02a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you work for a law firm or insurance company, managing risk is part of your job. But, what if we told you that you might already be taking an unnecessary risk?<\/p><p dir=\"ltr\">By not making your website accessible, you risk missing out on 25% of your target market. On average, <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\">1 in 5 people has a disability<\/a> that can prevent them from accessing information online. Inequality in accessing information leads to inequality in access to products and services, creating even more disparity for people who already feel marginalised and vulnerable.<\/p><p dir=\"ltr\">We\u2019ve chosen to discuss insurance and legal firms together because of the many synergies between the two sectors:<\/p><ul><li><p dir=\"ltr\">Both services involve complex language that can be challenging for anyone to read, let alone vulnerable customers facing online access barriers.<\/p><\/li><li><p dir=\"ltr\">Both services are typically required in times of immense stress or hardship.<\/p><\/li><li><p dir=\"ltr\">Choosing the right policy or service is an emotional purchase because customers are looking to protect their lives, livelihoods, homes, health, and family.<\/p><\/li><\/ul><h2><strong>Vulnerable Customers Explained<\/strong><\/h2><blockquote><p dir=\"ltr\">\u201cNobody should be at a disadvantage just because they read and understand information differently.\u201d<\/p><p dir=\"ltr\"><strong>Ross Linnett, Recite Me Founder and CEO<\/strong><\/p><\/blockquote><p dir=\"ltr\">There is a general expectation that buying insurance or legal cover can be done in seconds within just a few clicks. But for those who face online access barriers, it\u2019s not that straightforward. People with disabilities have to spend way more time, effort, and energy purchasing cover or getting an accurate quote. Why? Because the way many websites are designed and presented makes them inaccessible.<\/p><p dir=\"ltr\">It\u2019s worth remembering that not all disabilities are physical. Many hidden and temporary disabilities also affect website accessibility. Here are just a few examples of conditions that can make accessing information online challenging:<\/p><ul><li><p dir=\"ltr\">Visual impairments<\/p><\/li><li><p dir=\"ltr\">Deafblindness<\/p><\/li><li><p dir=\"ltr\">Colour blindness<\/p><\/li><li><p dir=\"ltr\">Dyslexia<\/p><\/li><li><p dir=\"ltr\">Hyperlexia<\/p><\/li><li><p dir=\"ltr\">Dyspraxia<\/p><\/li><li><p dir=\"ltr\">ADHD<\/p><\/li><li><p dir=\"ltr\">Epilepsy<\/p><\/li><li><p dir=\"ltr\">Autism<\/p><\/li><li><p dir=\"ltr\">Temporary or permanent physical impairments<\/p><\/li><li><p dir=\"ltr\">Speaking and reading English as a second language<\/p><\/li><\/ul><p>It\u2019s incredibly difficult for these customers to feel that they\u2019re in control and getting the best advice and deals because it\u2019s so much harder to access and absorb information when they are researching their options.<\/p><h2><strong>Online Access Barriers<\/strong><\/h2><p dir=\"ltr\">By excluding vulnerable customers from accessing the information on your website, you are doing them an injustice. You\u2019re also actively blocking up to 20% of the population from accessing your services. Here\u2019s how:<\/p><ul><li><p dir=\"ltr\">Some website functions are unavailable to customers using screen readers to compensate for vision deficits<\/p><\/li><li><p dir=\"ltr\">Those with hearing loss cannot follow demonstration or explainer videos.<\/p><\/li><li><p dir=\"ltr\">Colourblind people cannot read text on websites with poor colour contrasts between the background and foreground.<\/p><\/li><li><p dir=\"ltr\">Websites using certain fonts and pages with lots of underlining or italics are impossible for people with dyslexia to read.<\/p><\/li><li><p dir=\"ltr\">Flashing content and distracting image carousels are not welcoming to people with epilepsy or cognitive\/neurological disabilities.<\/p><\/li><li><p dir=\"ltr\">People with mobility issues rely on keyboard navigation as they are unable to use a tablet or mouse.<\/p><\/li><li><p dir=\"ltr\">Those not confident reading in English are afraid to make purchases because they don\u2019t understand the long sentences and complicated terminology.<\/p><\/li><\/ul><p dir=\"ltr\">In many cases where insurance and legal assistance is required, customers are already under significant pressure. For example, in stressful situations such as bereavement or divorce, people become overwhelmed and struggle to understand information &#8211; regardless of whether they have a pre-existing condition or not. So, the clearer and easier your information is to access, the better it is for everyone.<\/p><blockquote><p dir=\"ltr\">\u201cFailure to communicate with vulnerable consumers in ways they can understand may result in an increased risk. Consumers may not be able to understand the information they are sent or may struggle to communicate their needs.\u201d<\/p><p dir=\"ltr\"><strong>The Financial Conduct Authority Report, July 2020<\/strong><\/p><\/blockquote><h2><strong>Equal Support for Everyone<\/strong><\/h2><p dir=\"ltr\">Everybody should have the right to protect their loved ones and belongings and access legal advice and support when they need it. Yet, we continue to see access barriers across the legal, insurance, and finance sectors. <a href=\"https:\/\/www.dig-in.com\/opinion\/why-insurers-should-lead-in-digital-accessibility-for-people-with-disabilities\">Research by QA Vector<\/a> revealed that:<\/p><ul><li><p dir=\"ltr\">Only 35% say accessibility is among their top strategic concerns.<\/p><\/li><li><p dir=\"ltr\">Only 25% embed accessibility testing into software development.<\/p><\/li><li><p dir=\"ltr\">Over 70% indicate no clear ownership of digital accessibility within corporate governance.<\/p><\/li><li><p dir=\"ltr\">Less than 30% have reliable or meaningful key performance indicators (KPIs) for accessibility.<\/p><\/li><li><p dir=\"ltr\">Attention to accessibility is usually only driven by legal action or complaints.<\/p><\/li><\/ul><p dir=\"ltr\"><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/reciteme.com\/au\/wp-content\/ckeditor\/website\/Law_Blog_1.png\" alt=\"Only 35% say accessibility is among their top strategic concerns.\" \/><\/p><p dir=\"ltr\">That last point is particularly disheartening. There are several reasons why making your website accessible is the right thing to do, and &#8211; spoiler alert &#8211; <a href=\"https:\/\/reciteme.com\/au\/news\/understanding-website-accessibility-law-in-australia\/\">Australian accessibility law<\/a> is one of them! It\u2019s pretty crazy to think that so many firms don\u2019t make reasonable adjustments themselves when so much of their core daily business revolves around handling legalities on behalf of other entities.<\/p><h2><strong>Companies Leading the Way<\/strong><\/h2><p dir=\"ltr\">We are delighted to welcome firms committed to providing inclusive online journeys and we\u2019re proud to work with several organisations in the law and insurance sectors already. Our current client list includes:<\/p><h3><strong>Cura<\/strong><\/h3><p dir=\"ltr\"><a href=\"https:\/\/www.curainsurance.co.uk\/\">Cura<\/a> offers accessible insurance services to people who have difficulty buying policies that cover life insurance, critical illness, and income protection. With diversity and inclusion as a focal point, the team at Cura is passionate about <a href=\"https:\/\/reciteme.com\/au\/news\/kathryn-knowles-driving-inclusive-insurance\">driving inclusive insurance forward<\/a> to help as many people as possible.<\/p><p dir=\"ltr\">\u201cImproving accessibility to your organisation shouldn\u2019t be a side project or something that you\u2019ll eventually get around to. It is simply the right thing to do.\u201d<\/p><p dir=\"ltr\">Kathryn Knowles, Founder<\/p><h3><strong>Keystone Law <\/strong><\/h3><p dir=\"ltr\"><a href=\"https:\/\/www.keystonelaw.com\/\">Keystone Law<\/a> brings a particularly modern attitude to the legal marketplace. Their motto is \u201cWhere innovation delivers results\u201d, and the firm prides itself on doing things differently. Their unique approach includes using bespoke technology and contemporary working practices to revolutionise the industry.<\/p><p dir=\"ltr\">\u201cThere\u2019s a real element of loyalty and trust that comes with making content more accessible. We don\u2019t want clients to visit our website for 30 seconds and not get what they need. We want them to be engaged and genuinely read what\u2019s available.\u201d<\/p><p dir=\"ltr\">Georgiana Foster, PR and Communications Manager<\/p><h3><strong>Lindsays<\/strong><\/h3><p dir=\"ltr\"><a href=\"https:\/\/www.lindsays.co.uk\/\">Lindsays<\/a> is a Scottish law firm with offices in Edinburgh, Glasgow, and Dundee. They offer advice and guidance to businesses and individuals, and have already been listed in <a href=\"https:\/\/www.legal500.com\/\">The Legal 500<\/a> and <a href=\"https:\/\/chambers.com\/legal-guide\/uk-1\">Chambers UK<\/a> guides to the best law firms for 2022.<\/p><p dir=\"ltr\">\u201cGiven that a large majority of legal services are often of a sensitive or personal nature, it\u2019s important for clients to feel that Lindsays is approachable and accessible. 11% of the people who opened the launch email for our latest online publication used the Recite Me <a href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">assistive toolbar<\/a> to view it. This reinforces the importance of making it as easy as possible for everyone to access information that they want.\u201d<\/p><h3><strong>FLiP<\/strong><\/h3><p dir=\"ltr\"><a href=\"https:\/\/www.flip.co.uk\/\">FLiP<\/a> is a London-based law firm specialising in family law. They promise exceptional legal expertise, integrity, and specialist emotional and practical support. FLiP was named as a leader for client service by<a href=\"https:\/\/www.legalbusiness.co.uk\/analysis\/client-service-uncovered-the-best-rated-firms-revealed\/\"> Legal Business<\/a> in 2020 and was ranked as one of the best law firms by<a href=\"https:\/\/www.thetimes.co.uk\/article\/best-law-firms-2021-9kh6q236r\"> The Times<\/a> in 2019, 2020, and 2021.<\/p><p dir=\"ltr\">\u201cThe Recite Me toolbar reinforces both our commitment to diversity and inclusion in all its forms, and our commitment to ensuring that we deliver the very best service to our clients.\u201d<\/p><h2><strong>How Does Recite Me Help?<\/strong><\/h2><p dir=\"ltr\">Once the Recite Me assistive toolbar is installed on a website, access barriers can be broken down. By making single or multiple adjustments to create a uniquely customised experience, users can:<\/p><ul><li><p dir=\"ltr\">Personalise font size, type, and colour options to make each web page easier to read.<\/p><\/li><li><p dir=\"ltr\">Download content as an audio file as an alternative to reading.<\/p><\/li><li><p dir=\"ltr\">Access text to speak functions in 35 different languages.<\/p><\/li><li><p dir=\"ltr\">Have text read aloud at varying speeds.<\/p><\/li><li><p dir=\"ltr\">Utilise a screen mask and ruler for better focus.<\/p><\/li><li><p dir=\"ltr\">Convert text into over 100 different on-screen languages.<\/p><\/li><li><p dir=\"ltr\">Make use of the toolbar\u2019s built-in dictionary and thesaurus.<\/p><\/li><li><p dir=\"ltr\">Switch to \u201ctext-only\u201d mode to strip away graphics and page clutter.<\/p><\/li><\/ul><h3><strong>Recite Me Data<\/strong><\/h3><p dir=\"ltr\">Recite me is now installed on over 3,500 websites, and over the last 12 months, our data shows that:<\/p><ul><li><p dir=\"ltr\">The Recite Me assistive toolbar was launched over 3 million times<\/p><\/li><li><p dir=\"ltr\">Over 16.5 million web pages were viewed using the toolbar<\/p><\/li><li><p dir=\"ltr\">Over 4.1 million individual styling changes were made<\/p><\/li><li><p dir=\"ltr\">12.3 million pieces of content were translated into different languages<\/p><\/li><li><p dir=\"ltr\">31 million pieces of content were read aloud<\/p><\/li><\/ul><div><p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/reciteme.com\/au\/wp-content\/ckeditor\/website\/Law_Blog_2.png\" alt=\"The Recite Me assistive toolbar was launched over 3 million times\" \/><\/p><h2><strong>4 Steps to an Inclusive Online World<\/strong><\/h2><p dir=\"ltr\">If you\u2019re an insurance broker or law firm looking to make your website more inclusive, these are the recommended steps to follow:<\/p><ol><li><p dir=\"ltr\">Test your website against <a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\">Web Content Accessibility Guidelines (WCAG)<\/a>. These are internationally recognised and are required by law for certain sectors and public-facing entities.<\/p><\/li><li><p dir=\"ltr\">Rectify any site errors that are not level A or AA compliant.<\/p><\/li><li><p dir=\"ltr\">Update your website build to meet <a href=\"https:\/\/reciteme.com\/au\/news\/how-to-make-your-website-inclusive-a-webmaster-s-guide\">best practices for an inclusive experience<\/a>.<\/p><\/li><li><p dir=\"ltr\">Invest in assistive technology to provide a truly customisable and inclusive online journey.<\/p><\/li><\/ol><p>Recite Me is quick and easy to implement on your website and can usually be installed in under an hour. If you\u2019d like to know more or join the <a href=\"https:\/\/reciteme.com\/au\/sectors\">hundreds of companies<\/a> that have already adopted our inclusive, please <a href=\"https:\/\/reciteme.com\/au\/contact\">contact our team<\/a> or <a href=\"https:\/\/reciteme.com\/au\/demo\">request a demonstration<\/a>. Additionally, you can give our <a href=\"https:\/\/reciteme.com\/au\/product\/website-accessibility-scanner\/\">web accessibility checker<\/a> a try for free.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Find out  about web accessibility for the law and insurance sector and read  our 4 steps to an inclusive online world.<\/p>\n","protected":false},"author":9,"featured_media":8725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[140],"departments":[93,92,94],"type_tag":[124],"flag":[],"class_list":["post-9320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-finance","departments-c-suite","departments-hr","departments-marketing","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prioritising Web Accessibility in the Law and Insurance Sectors | News | Recite Me<\/title>\n<meta name=\"description\" content=\"Find out about web accessibility for the law and insurance sector and read our 4 steps to an inclusive online world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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