{"id":9229,"date":"2025-02-24T09:57:07","date_gmt":"2025-02-24T09:57:07","guid":{"rendered":""},"modified":"2026-01-28T11:15:50","modified_gmt":"2026-01-28T11:15:50","slug":"accessible-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/reciteme.com\/au\/news\/accessible-marketing-best-practices\/","title":{"rendered":"Guide to Accessible Marketing Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9229\" class=\"elementor elementor-9229\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aefc0ef disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aefc0ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd0a6f0\" data-id=\"dd0a6f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a4bf3f elementor-widget elementor-widget-ucaddon_punchline_cta\" data-id=\"8a4bf3f\" data-element_type=\"widget\" data-widget_type=\"ucaddon_punchline_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Punchline CTA -->\n<style>\/* widget: Punchline CTA *\/\n\n.punchline-bg-eaa {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/eumap-1.png');\n  \tbackground-color:#01349F;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-ada {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/checker3Asset-2-8-1.png');\n  \tbackground-color:#06334A;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-generic {\n\tbackground: rgb(6,51,74);\n\tbackground: linear-gradient(90deg, rgba(6,51,74,1) 0%, rgba(3,98,95,1) 100%);\n}\n\n.punchline-wrapper {\n  padding:20px 30px;\n  display:flex;\n  justify-content:space-between;\n  align-items:center;\n  border-radius:8px;\n}\n\n.punchline-wrapper p {\n  color:white;\n  font-weight:600!important;\n  font-size:18px!important;\n  margin-bottom:0px!important;\n  padding-right:20px;\n}\n\n.punchline-wrapper a {\n    background: #FFB400;\n    border-radius: 5px !important;\n    line-height: 15px;\n    font-weight: 600;\n    font-size: 15px;\n    text-align: center;\n    color: #000;\n    padding: 15px 40px;\n  \tborder: 3px solid #FFB400;\n  transition: all ease 0.3s;\n  min-width:205px;\n}\n\n.punchline-wrapper a:hover {\n\tbackground:white;\n  color:#000;\n}\n\n@media only screen and (max-width:700px) {\n  .punchline-wrapper {\n  \tdisplay:block;\n  }\n  .punchline-wrapper a {\n  \tmargin-top:20px;\n    display:block;\n  }\n}\n\n\n<\/style>\n\n<div class=\"punchline-wrapper punchline-bg-generic\">\n    <p>\n        Get Your Free Accessibility &amp; Inclusion Toolkit\n    <\/p>\n    <a href=\"https:\/\/reciteme.com\/au\/download\/accessibility-and-inclusion-toolkit\/\">\n        Download Now\n    <\/a>\n<\/div>\n<!-- end Punchline CTA -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-690a50a disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"690a50a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d8607e\" data-id=\"2d8607e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ff70c elementor-widget elementor-widget-text-editor\" data-id=\"27ff70c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing is the lifeline of a business. Much like how cities depend on water, businesses depend on marketing. It feeds companies with a steady stream of customers, which they rely on for growth and prosperity. But what if your marketing initiatives are being hindered by their lack of accessibility? See, the whole point of marketing is to bring as many eyes as possible to your company\u2019s products and services. But if that social media advert doesn\u2019t have captions, or that blog article is not screen reader compatible, then you\u2019re not maximising your reach. But don\u2019t worry, we can help with that. Welcome to your guide on accessible marketing. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e34586e disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e34586e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c05a012\" data-id=\"c05a012\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce0a99d elementor-widget elementor-widget-image\" data-id=\"ce0a99d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Marketing-Trends-for-2025-header-1024x1024.png\" class=\"attachment-large size-large wp-image-32587\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Marketing-Trends-for-2025-header-1024x1024.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Marketing-Trends-for-2025-header-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Marketing-Trends-for-2025-header-150x150.png 150w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Marketing-Trends-for-2025-header-768x768.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Marketing-Trends-for-2025-header.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de9d29a\" data-id=\"de9d29a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-873ce52 elementor-widget elementor-widget-text-editor\" data-id=\"873ce52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What is Accessibility in Marketing?<\/h2><p>Accessibility in marketing refers to designing and delivering content, products, and services in a way that ensures all individuals, including those with disabilities, can engage with them effectively. This includes making websites, advertisements, and digital content user-friendly for people with visual, auditory, cognitive, or motor impairments. Without accessibility, marketing efforts risk excluding a significant portion of the population &#8211; nearly 20% of people worldwide live with a disability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53ddfb5 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53ddfb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46123ed\" data-id=\"46123ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0616242 elementor-widget elementor-widget-text-editor\" data-id=\"0616242\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create truly accessible content, marketers should incorporate clear language, captions, alt text, and adaptable formats. These elements make digital and print materials easier to understand and interact with, ensuring that no audience is left behind. Whether it&#8217;s a social media post, an email campaign, or a website, accessibility enhances usability and creates a more seamless experience for all consumers.<\/p><p>Prioritizing accessibility not only expands audience reach but also strengthens brand reputation and fosters trust. Beyond meeting legal requirements, accessible marketing demonstrates social responsibility and commitment to accessibility. By ensuring that all consumers can engage with content effortlessly, brands build deeper connections and create a more welcoming and equitable marketplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fde7bf8 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fde7bf8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-613e274\" data-id=\"613e274\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab217eb elementor-widget elementor-widget-heading\" data-id=\"ab217eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Download our Inclusive Marketing Checklist<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf04c24 elementor-widget elementor-widget-text-editor\" data-id=\"bf04c24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Start your journey to inclusive with quick and actionable steps from our checklist!<\/strong><\/p><p>Inclusive marketing doesn\u2019t have to be complicated. This checklist breaks down everything you need to know to follow inclusive marketing best practices. Download your checklist today and get started right away.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7279815 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7279815\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/download\/inclusive-marketing-checklist\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Inclusive Marketing Checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ba3a54\" data-id=\"6ba3a54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9acaf6 elementor-widget elementor-widget-image\" data-id=\"a9acaf6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"577\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Inclusive-Marketing-Checklist-mockup-1024x738.webp\" class=\"attachment-large size-large wp-image-29881\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Inclusive-Marketing-Checklist-mockup-1024x738.webp 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Inclusive-Marketing-Checklist-mockup-300x216.webp 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Inclusive-Marketing-Checklist-mockup-768x554.webp 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Inclusive-Marketing-Checklist-mockup-1536x1107.webp 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Inclusive-Marketing-Checklist-mockup.webp 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f873d5 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f873d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b3b925\" data-id=\"2b3b925\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9caf355 elementor-widget elementor-widget-text-editor\" data-id=\"9caf355\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>The Impact of Web Accessibility on Marketing<\/strong><\/h2><p>Adopting web accessibility technology helps to reduce legal risk and ensure you are doing the right thing for disability rights. But from a marketing perspective, the benefits go way further than that:<\/p><h3>Reaching a wider audience<\/h3><p>The statistics above account for 1 in every 5 people. That\u2019s 20% of the overall market that you are missing out on if your website is not accessible to everyone. And of that 20%&#8230;<\/p><ul><li>Only 10% of users have the technology they need to access websites barrier-free.<\/li><li>71% leave a site that they find hard to use.<\/li><li>86% would spend more if there were fewer barriers.<\/li><li>83% limit their shopping to sites that they know are accessible.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-906e314 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"906e314\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-055b167\" data-id=\"055b167\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8671c02 elementor-widget elementor-widget-image\" data-id=\"8671c02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"244\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-1024x312.png\" class=\"attachment-large size-large wp-image-32588\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-1024x312.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-300x91.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts-768x234.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_ImpactFacts.png 1150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34ec2f1 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34ec2f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3cf557\" data-id=\"b3cf557\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f066eae elementor-widget elementor-widget-text-editor\" data-id=\"f066eae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>SEO Benefits<\/h3><p>Many of the recommended <a href=\"https:\/\/reciteme.com\/au\/news\/website-accessibility-best-practices\/\">best practices for improved accessibility<\/a> are heavily weighted on search engine algorithms. The latest Google algorithm updates actively validate websites that follow accessibility guidelines, and sites offering digital inclusion are becoming increasingly favoured as trusted sources on search queries.<\/p><blockquote><p style=\"margin-left: 36pt\"><em>\u201cThere\u2019s a considerable overlap between features that <a href=\"https:\/\/reciteme.com\/au\/news\/web-accessibility-and-seo\/\">enhance accessibility and SEO performance<\/a>. By making your web pages accessible to everyone, you\u2019re also boosting your chances of being found in search.\u201d<\/em><\/p><p style=\"margin-left: 36pt\"><strong>Clair Brotherton, Founder of A Clear, Bright Web<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9eda792 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9eda792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b1e20b\" data-id=\"3b1e20b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d917ecf elementor-widget elementor-widget-text-editor\" data-id=\"d917ecf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Improved User Experience (UX)<\/h3><p>User experience is crucial in the success of any online marketing activities. Search engines actively help to raise awareness by encouraging businesses to adopt better web accessibility standards. For example, Google has official guidelines explaining accessibility and how businesses can help to create a better user experience.<\/p><p>The entire purpose of a UX-friendly design is to improve usability. This is where products like the Recite Me <a href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">assistive toolbar<\/a> come in. Accessibility compliance alone does not enable users to create a fully customisable experience. What makes a website truly inclusive is giving people as many choices as possible so they can modify their own view of your site and consume the information in a way that is personalised and tailored to their individual needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084cc68 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084cc68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5570859\" data-id=\"5570859\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af2d82 elementor-widget elementor-widget-image\" data-id=\"4af2d82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"642\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_PageperSession.png\" class=\"attachment-large size-large wp-image-32589\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_PageperSession.png 548w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Recite_AccessibleMarketing_PageperSession-256x300.png 256w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52047c9\" data-id=\"52047c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73de8ad elementor-widget elementor-widget-text-editor\" data-id=\"73de8ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Increased ROI<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/business-case-for-accessibility\/\">Return on investment on web accessibility technology<\/a> is easy to track. Recite Me contracts come with automated monthly reporting and quarterly reviews as standard, and your dedicated account manager is always on hand to help you access more insights through our Google Analytics plug-in.<\/p><p>Website visitors using assistive technology have a longer, more enjoyable digital journey. On average, people using the Recite Me toolbar will visit over 4.5 pages per session which surpasses the internet average of 2.8 pages per session. This also decreases the average bounce rate of a website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d4145b disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d4145b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3447cb\" data-id=\"f3447cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7948f7 elementor-widget elementor-widget-text-editor\" data-id=\"d7948f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Brand Reputation<\/h3><p>Customers favour brands that care about helping others. In a world where consumers are increasingly value-driven, any company that actively promotes inclusivity in its operations will gain a more positive brand identity. In short, if your company isn\u2019t viewed as being inclusive, your products and services will appear less authentic, and customers simply will not spend their hard-earned money with you.<\/p><blockquote><p style=\"margin-left: 36pt\"><em>\u201cDigital businesses with accessible websites are demonstrating leadership by example. They are showcasing proof that ethical accessibility practices can help increase brand credibility, inclusion for all, and online conversions.\u201d<\/em><\/p><p style=\"margin-left: 36pt\"><strong>Clair Brotherton, Founder of A Clear, Bright Web<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b0c80c disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b0c80c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04385d6\" data-id=\"04385d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbfbe2e elementor-widget elementor-widget-text-editor\" data-id=\"fbfbe2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Disabilities to consider for accessible marketing strategies<\/h2><p>Different disabilities have different needs. And when implementing your marketing strategies, it&#8217;s important to understand these needs so that you can adjust your material accordingly. Here\u2019s a breakdown of some of the most common disabilities and what they mean for your company\u2019s marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d023377 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d023377\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461144d\" data-id=\"461144d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e51cf73 elementor-widget elementor-widget-text-editor\" data-id=\"e51cf73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Cognitive Disabilities<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/cognitive-accessibility\/\">Cognitive disabilities<\/a>, such as dyslexia and ADHD, typically affect reading and concentration. This makes dense, jargon-heavy content unfavourable. Many things can act as a distracting force, from flashing visuals and bright colours to decorative serif fonts. Complex navigation can also act as a barrier, bringing additional unnecessary cognitive load.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dce751 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dce751\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-deeafd6\" data-id=\"deeafd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf33b4d elementor-widget elementor-widget-text-editor\" data-id=\"bf33b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Visual Impairments<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/blind-accessibility\/\">Visual impairments<\/a> range from partial sight to complete blindness. Those toward the more severe end of the spectrum may rely on screen readers to help them navigate online content entirely. Those less affected might still require high contrast settings to be able to distinguish certain elements from each other.<\/p><h3>Hearing Impairments<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/deaf-accessibility\/\">Hearing impairments<\/a> can range from mild to profound hearing loss. Audio-based content without captions excludes deaf and hard-of-hearing users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ff630b\" data-id=\"3ff630b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5cc5c8 elementor-widget elementor-widget-image\" data-id=\"c5cc5c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"681\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2.png\" class=\"attachment-large size-large wp-image-29117\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2.png 679w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/Assistive-Tech-Hearing-Impairements-Header-v2-150x150.png 150w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68d783e disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68d783e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df06dfd\" data-id=\"df06dfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ded737 elementor-widget elementor-widget-text-editor\" data-id=\"0ded737\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Motor Disabilities <\/h3><p>Motor disabilities impact movement, and can often limit a user&#8217;s ability to use a mouse or touchscreen. This makes digesting marketing content difficult. Forms, menus, and other website features that require precise clicks can be rendered completely inaccessible for those with motor impairments. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-898d1bb disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"898d1bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6c84d71\" data-id=\"6c84d71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe5c89 elementor-widget elementor-widget-heading\" data-id=\"afe5c89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Free Accessibility Check of your Website<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f896447 elementor-widget elementor-widget-text-editor\" data-id=\"f896447\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de098d elementor-widget elementor-widget-text-editor\" data-id=\"2de098d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Finding accessibility issues is now easier than ever. Recite Me offers a free automated scan of your website\u2019s homepage to highlight non-compliance. You&#8217;ll get recommendations on how to fix them, helping to improve your accessibility score.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9384fc elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e9384fc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/free-accessibility-check\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Run a Free Accessibility Check Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b9bcb47\" data-id=\"b9bcb47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-633c254 elementor-widget elementor-widget-image\" data-id=\"633c254\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"766\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/5-Checker-Website-image-1024x980.png\" class=\"attachment-large size-large wp-image-33845\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/5-Checker-Website-image-1024x980.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/5-Checker-Website-image-300x287.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/5-Checker-Website-image-768x735.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/5-Checker-Website-image-1536x1471.png 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/5-Checker-Website-image.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47a1120 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47a1120\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75aa993\" data-id=\"75aa993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f608e elementor-widget elementor-widget-text-editor\" data-id=\"43f608e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Top 10 accessible marketing best practices to consider<\/h2><p>So, you\u2019re aware of how different disabilities may be impacted by your marketing strategies. But what should you do about it? Here are 10 actionable steps you can take to make your marketing initiatives more accessible. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8935347 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8935347\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6892a42\" data-id=\"6892a42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e8da6 elementor-widget elementor-widget-image\" data-id=\"d3e8da6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"388\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1.png\" class=\"attachment-large size-large wp-image-29365\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1.png 387w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1-150x150.png 150w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1ec169\" data-id=\"f1ec169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bc1a35 elementor-widget elementor-widget-text-editor\" data-id=\"8bc1a35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Image alt text<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/how-to-write-image-alt-text-for-accessibility\/\">Alt text<\/a> provides descriptions for images, so that visually impaired users who rely on screen readers can still understand their purpose. Always add descriptive alt text to images, explaining their contents clearly and concisely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09ddcc0 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09ddcc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b8b13c\" data-id=\"6b8b13c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df54417 elementor-widget elementor-widget-text-editor\" data-id=\"df54417\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. Keyboard navigation<\/h3><p>Ensure your website and content are fully navigable without a mouse. Users with motor impairments, who cannot operate a mouse, rely on keyboard shortcuts to interact with content, fill out forms, etc. So, test your marketing content using only a keyboard, ensuring that any desired actions can be taken using only the following functions: Tab, Enter, and arrow keys.<\/p><h3>3. Clear colour contrast<\/h3><p>Sufficient <a href=\"https:\/\/reciteme.com\/au\/news\/colour-contrast-accessibility\/\">colour contrast<\/a> between text and background helps users with low vision or <a href=\"https:\/\/reciteme.com\/au\/news\/colour-blind-accessibility\/\">colour blindness<\/a> when reading marketing content. Use online tools to check that your colour contrast meets the minimum ratios outlined in the <a href=\"https:\/\/reciteme.com\/au\/news\/understanding-the-web-content-accessibility-guidelines-wcag\/\">Web Content Accessibility Guidelines (WCAG)<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35f0b69 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35f0b69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-431eada\" data-id=\"431eada\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd287b9 elementor-widget elementor-widget-text-editor\" data-id=\"bd287b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Accessible web forms<\/h3><p>If your marketing strategy involves the use of web forms, you must make sure they are accessible. <a href=\"https:\/\/reciteme.com\/au\/news\/website-form-accessibility\/\">Accessible forms<\/a> should be easy to navigate and complete for all users. This means providing clear labels for each form field, including helpful error messages when fields are incorrectly completed, and ensuring the form can be completed via keyboard functions alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fcbe9c\" data-id=\"1fcbe9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67662d8 elementor-widget elementor-widget-image\" data-id=\"67662d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"263\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/6-Accessible-online-platforms-icon.png\" class=\"attachment-large size-large wp-image-30247\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/6-Accessible-online-platforms-icon.png 263w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/6-Accessible-online-platforms-icon-150x150.png 150w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3e29d9 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3e29d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40382bd\" data-id=\"40382bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81ef0a0 elementor-widget elementor-widget-text-editor\" data-id=\"81ef0a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>5. Structured headings<\/h3><p>Using logical H1, H2, and H3 tags for content hierarchy makes navigation easier for screen reader users and those with cognitive disabilities. This is especially relevant to things like blog posts, landing pages, and newsletters.<\/p><h3>6. Simple and Clear Language<\/h3><p>Avoid jargon and long-winded sentences at all costs. Doing so will help to make your marketing content more accessible to users with cognitive disabilities and non-native speakers. Keep sentences concise and structure content in short paragraphs instead. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e492bb0 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e492bb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76a9f0e\" data-id=\"76a9f0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d14f0 elementor-widget elementor-widget-image\" data-id=\"11d14f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"430\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/Accessible-Multimedia-Videos.png\" class=\"attachment-large size-large wp-image-29173\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/Accessible-Multimedia-Videos.png 439w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/Accessible-Multimedia-Videos-300x294.png 300w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2d79d6\" data-id=\"d2d79d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9d96a7 elementor-widget elementor-widget-text-editor\" data-id=\"f9d96a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>7. Captions and Transcripts for Videos<\/h3><p>Videos are a popular choice in the marketing world. But without providing <a href=\"https:\/\/reciteme.com\/au\/news\/video-accessibility\/\">video accessibility<\/a> with text alternatives like captions, they can be impossible to access for users who are deaf or hard of hearing. Ensure captions are accurate and in sync with what\u2019s going on on screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccc310b disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccc310b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe85b0b\" data-id=\"fe85b0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf964bf elementor-widget elementor-widget-text-editor\" data-id=\"cf964bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>8. Avoid Auto-Playing Media<\/h3><p>Autoplaying videos or audio can be rather intrusive for users with sensory sensitivities or cognitive disabilities. You should always give users the choice of whether they want to play your media or not by allowing them to control playback manually.<\/p><h3>9. Customizable User Experience<\/h3><p>Last but not least, why not allow your users to adjust your marketing content to their specific needs? This could mean changing font size, colour contrast, layout, or even language. Tools like the Recite Me <a href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">accessibility toolbar<\/a> can help you do this by allowing complete user customisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15a9b02 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15a9b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c63912\" data-id=\"4c63912\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-773df45 elementor-widget elementor-widget-text-editor\" data-id=\"773df45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>10. Mobile Accessibility<\/h3><p>Ensure that your marketing content is fully accessible on <a href=\"https:\/\/reciteme.com\/au\/news\/mobile-accessibility\/\">mobile devices<\/a>. This includes making sure buttons are large enough to click, text is legible without zooming, and all features are usable on touchscreens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4de3bae\" data-id=\"4de3bae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee06c2 elementor-widget elementor-widget-image\" data-id=\"2ee06c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"392\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/A-guide-to-Mobile-Accessibility.png\" class=\"attachment-large size-large wp-image-31756\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/A-guide-to-Mobile-Accessibility.png 387w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/A-guide-to-Mobile-Accessibility-296x300.png 296w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de8a87f disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de8a87f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dc149b\" data-id=\"0dc149b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6caeab7 elementor-widget elementor-widget-text-editor\" data-id=\"6caeab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How to measure and track accessible marketing activities<\/h2><p>So, we\u2019ve inspired you with our top 10 marketing best practices, and now you can\u2019t wait to get started. But before you do, and in fact while you do, it&#8217;s important to measure accessibility. That way, you know where to start, what\u2019s remaining, what works, and what doesn\u2019t. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a145f3 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a145f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1395a8e\" data-id=\"1395a8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0121007 elementor-widget elementor-widget-image\" data-id=\"0121007\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/Auditing-icon-1.png\" class=\"attachment-large size-large wp-image-32002\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/Auditing-icon-1.png 801w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/Auditing-icon-1-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/Auditing-icon-1-150x150.png 150w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/01\/Auditing-icon-1-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e0fd11e\" data-id=\"e0fd11e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c148c elementor-widget elementor-widget-text-editor\" data-id=\"85c148c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Accessibility audits<\/h3><p>Accessibility is measured using audits. The most common and efficient auditing method is automated testing. This involves using tools an <a href=\"https:\/\/reciteme.com\/au\/product\/website-accessibility-checker\/\">accessibility checker<\/a> to conduct rapid scans of your website in search of any inaccessible or non-compliant features.<\/p><p>Auditing tools generally use WCAG as the benchmark reference for accessibility, as this is considered the gold standard by most courts of law. Some automated tools may even provide accessibility reports with actionable tips, or allow you to track your testing history for a more complete picture of how accessibility has improved over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eed859c disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eed859c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a3e96d\" data-id=\"0a3e96d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ec5fb elementor-widget elementor-widget-text-editor\" data-id=\"38ec5fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Manual and user testing<\/h3><p>After squeezing the most out of your automated tools, consider complementing this with manual or user testing. The former involves recruiting accessibility experts who manually test the operability of your marketing content. The latter relies on feedback from disabled user groups given their lived experience. Combining all three methods helps cover all bases, filling any gaps that one auditing method on its own might miss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de92aab disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de92aab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37290aa\" data-id=\"37290aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebaa04 elementor-widget elementor-widget-text-editor\" data-id=\"cebaa04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Engagement reports<\/h3><p>Once you\u2019re confident that your marketing materials meet accessibility standards, it&#8217;s time to share them with the world. Then use standard engagement metrics such as bounce rates, time on page, and click-through rates to determine whether accessibility practices have made a difference.<\/p><p>These metrics might even help you identify further areas of inaccessibility. For example, if one email newsletter is scoring a lower click-through rate than other newsletters, it could be due to an accessibility issue blocking users from engaging with it. Check it out, make the necessary adjustments, and continue refining your approach. After that, all that is left to do is rinse and repeat. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cf26a7 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cf26a7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e99417\" data-id=\"4e99417\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab2b41 elementor-widget elementor-widget-heading\" data-id=\"5ab2b41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Download Free Website Accessibility Checklist<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d816bb elementor-widget elementor-widget-text-editor\" data-id=\"0d816bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our Website Accessibility Checklist guides you through the essential elements of an inclusive website with simple, actionable steps. Whether you\u2019re just getting started or looking to improve your existing site, this checklist will help you create a better experience for all users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245794c elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"245794c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/downloads.reciteme.com\/en-au\/website-accessibility-checklist\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Your Checklist Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2250bd\" data-id=\"c2250bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6f2768 elementor-widget elementor-widget-image\" data-id=\"a6f2768\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Website-checklist-Header-1024x1024.png\" class=\"attachment-large size-large wp-image-29711\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Website-checklist-Header-1024x1024.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Website-checklist-Header-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Website-checklist-Header-150x150.png 150w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Website-checklist-Header-768x768.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/Website-checklist-Header.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a110e disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1a110e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be9ddd\" data-id=\"3be9ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3967574 elementor-widget elementor-widget-text-editor\" data-id=\"3967574\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The need to integrate accessibility into your marketing strategy<\/h2><p>Ignoring accessibility can ultimately curb the potential of your marketing efforts. You can end up excluding entire segments of your target audience, working, rather counterproductively, against the very thing your marketing strategies set out to achieve.<\/p><p>However, by making your marketing practices accessible, you open your doors to a wider audience, improve SEO, and demonstrate social responsibility to your followers. This makes marketing accessibility a necessity for any modern businesses. With a wealth of tools at your disposal and this guide to help you navigate the way forward, you have everything you need to take the first steps. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bac3b7d disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bac3b7d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7fc8ea\" data-id=\"c7fc8ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c148d2b elementor-widget elementor-widget-text-editor\" data-id=\"c148d2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Check out our Products &amp; Services<\/h2><p>Ready to take your first steps towards digital accessibility compliance? Then see how we can support your journey with our accessibility solutions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6267845 elementor-section-content-space-between elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6267845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d42642a\" data-id=\"d42642a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a56fc elementor-widget elementor-widget-image\" data-id=\"52a56fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Checker-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-35994\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Checker-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Checker-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Checker-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Checker-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Checker-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd00f30 elementor-widget elementor-widget-text-editor\" data-id=\"fd00f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Web Accessibility Checker<\/b><\/p><p>Scan, detect, fix, and maintain accessibility compliance standards on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1619e52 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"1619e52\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/product\/website-accessibility-checker\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Checker<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ade12f6\" data-id=\"ade12f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8cb589 elementor-widget elementor-widget-image\" data-id=\"e8cb589\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Toolbar-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-35995\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Toolbar-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Toolbar-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Toolbar-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Toolbar-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/Toolbar-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b529f2f elementor-widget elementor-widget-text-editor\" data-id=\"b529f2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Assistive Toolbar<br \/><\/b><\/p><p>Make your website an inclusive and customisable experience for people with disabilities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5bc27 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"8e5bc27\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Toolbar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-610e42e\" data-id=\"610e42e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22231b5 elementor-widget elementor-widget-image\" data-id=\"22231b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/PDF-Remediation-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-35996\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/PDF-Remediation-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/PDF-Remediation-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/PDF-Remediation-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/PDF-Remediation-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/11\/PDF-Remediation-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-858a3d7 elementor-widget elementor-widget-text-editor\" data-id=\"858a3d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>PDF Accessibility Checker<br \/><\/b><\/p><p>Check your PDFs are compliant with accessibility standards and run automated fixes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197a288 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"197a288\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/product\/pdf-accessibility-checker\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Checker<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organisations. Learn more<\/p>\n","protected":false},"author":9,"featured_media":32717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[199],"departments":[94],"type_tag":[124],"flag":[],"class_list":["post-9229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-general-accessibility","departments-marketing","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to Accessible Marketing Best Practices<\/title>\n<meta name=\"description\" content=\"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organisations. Learn more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Accessible Marketing Best Practices\" \/>\n<meta property=\"og:description\" content=\"Recite Me breaks down the importance of web accessibility to impact and boost Marketing Outcomes for your organisations. 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