{"id":32320,"date":"2025-02-07T13:58:08","date_gmt":"2025-02-07T13:58:08","guid":{"rendered":"https:\/\/reciteme.com\/au\/?p=32320"},"modified":"2025-05-28T15:52:30","modified_gmt":"2025-05-28T14:52:30","slug":"dos-and-donts-of-inclusive-marketing","status":"publish","type":"post","link":"https:\/\/reciteme.com\/au\/news\/dos-and-donts-of-inclusive-marketing\/","title":{"rendered":"Do\u2019s and Don\u2019ts of Inclusive Digital Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32320\" class=\"elementor elementor-32320\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-301cf15 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"301cf15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca09e63\" data-id=\"ca09e63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-151783d elementor-widget elementor-widget-ucaddon_punchline_cta\" data-id=\"151783d\" data-element_type=\"widget\" data-widget_type=\"ucaddon_punchline_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Punchline CTA -->\n<style>\/* widget: Punchline CTA *\/\n\n.punchline-bg-eaa {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/eumap-1.png');\n  \tbackground-color:#01349F;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-ada {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/checker3Asset-2-8-1.png');\n  \tbackground-color:#06334A;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-generic {\n\tbackground: rgb(6,51,74);\n\tbackground: linear-gradient(90deg, rgba(6,51,74,1) 0%, rgba(3,98,95,1) 100%);\n}\n\n.punchline-wrapper {\n  padding:20px 30px;\n  display:flex;\n  justify-content:space-between;\n  align-items:center;\n  border-radius:8px;\n}\n\n.punchline-wrapper p {\n  color:white;\n  font-weight:600!important;\n  font-size:18px!important;\n  margin-bottom:0px!important;\n  padding-right:20px;\n}\n\n.punchline-wrapper a {\n    background: #FFB400;\n    border-radius: 5px !important;\n    line-height: 15px;\n    font-weight: 600;\n    font-size: 15px;\n    text-align: center;\n    color: #000;\n    padding: 15px 40px;\n  \tborder: 3px solid #FFB400;\n  transition: all ease 0.3s;\n  min-width:205px;\n}\n\n.punchline-wrapper a:hover {\n\tbackground:white;\n  color:#000;\n}\n\n@media only screen and (max-width:700px) {\n  .punchline-wrapper {\n  \tdisplay:block;\n  }\n  .punchline-wrapper a {\n  \tmargin-top:20px;\n    display:block;\n  }\n}\n\n\n<\/style>\n\n<div class=\"punchline-wrapper punchline-bg-generic\">\n    <p>\n        Free Inclusive Marketing Checklist\n    <\/p>\n    <a href=\"https:\/\/reciteme.com\/au\/download\/inclusive-marketing-checklist\/\">\n        Download now\n    <\/a>\n<\/div>\n<!-- end Punchline CTA -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea23055 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea23055\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9720245\" data-id=\"9720245\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c86b1 elementor-widget elementor-widget-text-editor\" data-id=\"f4c86b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Creating an inclusive digital experience isn\u2019t just the right thing to do &#8211; it\u2019s also essential for reaching and engaging a wider audience. Here\u2019s a guide to what you should and shouldn\u2019t do when making your marketing more accessible.<\/b><\/p><h2>DO make sure your multimedia is inclusive\u00a0<\/h2><p>Videos, images, and audio content should be accessible to all users. This means providing captions for videos, <a href=\"https:\/\/reciteme.com\/au\/news\/how-to-write-image-alt-text-for-accessibility\/\">alt text for images<\/a>, and transcripts for audio content. Captions benefit not only deaf and hard-of-hearing users but also those in sound-off environments, while transcripts make audio content accessible to screen reader users.<\/p><p>Beyond functionality, inclusivity in multimedia also means ensuring diverse representation in visuals. The images and videos on your website should reflect a broad range of people, including different ethnicities, ages, genders, disabilities, and body types.\u00a0<\/p><p>Need guidance? Our <a href=\"https:\/\/downloads.reciteme.com\/inclusive-communications-guide\">Inclusive Communications Guide<\/a> can help ensure your multimedia content meets diverse needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13dafb4 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13dafb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eee9597\" data-id=\"eee9597\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192453c elementor-widget elementor-widget-text-editor\" data-id=\"192453c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DO use inclusive language<\/h2><p>Words matter! Choose language that\u2019s clear, respectful, and easy to understand. The average reading age in the UK is just 9 years old, so simple, straightforward messaging helps everyone engage with your content. Avoid jargon, long-winded sentences, or outdated terms that might exclude people. Recite Me\u2019s toolbar can help through the <a href=\"https:\/\/reciteme.com\/au\/news\/breaking-barriers-introducing-recite-mes-page-summariser\/\">Page Summariser<\/a> that condenses webpage content into easy-to-read summaries and provides definitions of acronyms used in the content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-573ff94\" data-id=\"573ff94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c63d18 elementor-widget elementor-widget-image\" data-id=\"8c63d18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"659\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Complex-Simplified-text-1.png\" class=\"attachment-large size-large wp-image-32322\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Complex-Simplified-text-1.png 850w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Complex-Simplified-text-1-300x247.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/Complex-Simplified-text-1-768x632.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e9f7ce disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e9f7ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c276867\" data-id=\"c276867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03016cb elementor-widget elementor-widget-text-editor\" data-id=\"03016cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DO check the build of your website\u00a0<\/h2><p>An inclusive website is the foundation of accessible digital marketing. When websites are designed and coded with accessibility in mind, they are easier for everyone to use\u2014including people with disabilities. However, many sites still contain barriers that make navigation difficult or even impossible for some users.<\/p><p>Ensure your website follows accessibility best practices, from clear heading structures and readable text sizes to keyboard navigation and screen reader compatibility. Features like proper colour contrast, descriptive link text, and <a href=\"https:\/\/reciteme.com\/au\/news\/website-form-accessibility\/\">accessible forms<\/a> also play a crucial role in creating an inclusive user experience.<\/p><p>A <strong><a href=\"https:\/\/reciteme.com\/au\/free-accessibility-check\/\">free accessibility check<\/a><\/strong> can help you identify potential barriers on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4471ef4 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4471ef4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fcb435\" data-id=\"0fcb435\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-439b1c1 elementor-widget elementor-widget-text-editor\" data-id=\"439b1c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DO have an up to date accessibility statement<\/h2><p>An <a href=\"https:\/\/reciteme.com\/au\/news\/how-to-write-an-awesome-accessibility-statement\/\">accessibility statement<\/a> shows your commitment to digital inclusion and provides users with clear information about the steps you\u2019ve taken to make your content accessible. It should also include details on how users can report any accessibility issues they encounter.\u00a0<\/p><p>An accessibility statement signals to website visitors that your business is dedicated to providing equal access to information for everyone. <a href=\"https:\/\/reciteme.com\/au\/free-accessibility-statement\/\">Generate a personalised accessibility statement here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fafd0c disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fafd0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a7c269\" data-id=\"6a7c269\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-323c74c elementor-widget elementor-widget-image\" data-id=\"323c74c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/2-What-is-VPAT-icon.png\" class=\"attachment-large size-large wp-image-32323\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/2-What-is-VPAT-icon.png 801w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/2-What-is-VPAT-icon-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/2-What-is-VPAT-icon-150x150.png 150w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/02\/2-What-is-VPAT-icon-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97cc719\" data-id=\"97cc719\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18ff9d7 elementor-widget elementor-widget-text-editor\" data-id=\"18ff9d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DON\u2019T overlook legislation and regulations<\/h2><p>Digital accessibility isn\u2019t just best practice &#8211; it\u2019s a legal requirement in many cases. From the <a href=\"https:\/\/reciteme.com\/au\/news\/disability-discrimination-act-compliance\/\">Australian Disability Discrimination Act (DDA) <\/a>to the Australian Human Rights Commission Act (AHRC), non-compliance can lead to reputational risks and legal consequences. Staying informed and ensuring your digital content meets accessibility standards is essential.<\/p><p>A key benchmark for accessibility is the <a href=\"https:\/\/reciteme.com\/au\/news\/understanding-the-web-content-accessibility-guidelines-wcag\/\">Web Content Accessibility Guidelines (WCAG)<\/a>, the global standard for digital inclusion. WCAG outlines best practices for making websites, apps, and digital content more accessible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-581378e disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"581378e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4ede7b\" data-id=\"b4ede7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d124dc elementor-widget elementor-widget-text-editor\" data-id=\"0d124dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DON\u2019T forget about training\u00a0<\/h2><p>Digital accessibility is an ongoing process, and without proper training, organisations risk unintentionally creating barriers for users.<\/p><p>Regular training ensures your team understands best practices for inclusive marketing, from writing accessible content to designing campaigns that work for a diverse audience. This includes learning about screen readers, keyboard navigation, <a href=\"https:\/\/reciteme.com\/au\/news\/colour-contrast-accessibility\">colour contrast<\/a>, and how different disabilities impact online experiences. Training should also cover accessibility laws and guidelines like <a href=\"https:\/\/reciteme.com\/au\/news\/understanding-the-web-content-accessibility-guidelines-wcag\/\">WCAG<\/a>, so your team can confidently create compliant content.<\/p><p>Looking to up-skill? <a href=\"https:\/\/reciteme.com\/au\/product\/accessibility-training\/\">Accessibility training courses<\/a> can help your team stay ahead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f34ce1 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f34ce1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfac399\" data-id=\"cfac399\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9b9b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"de9b9b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DON\u2019T assume one size fits all<\/h2><p>Accessibility needs vary widely from person to person. What works for one user may not work for another, so it\u2019s important to offer multiple ways to engage with your content. Providing transcripts for videos, allowing users to adjust text size and contrast, and ensuring alternative navigation options help accommodate different needs.<\/p><p>The Recite Me <a href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">Assistive Toolbar<\/a> supports this by giving users the flexibility to customise a webpage to suit their individual preferences. Features like text-to-speech, reading aids, colour adjustments, and font customisation empower people to interact with content in the way that works best for them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c62ef3a\" data-id=\"c62ef3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce7491a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ce7491a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/11\/8-Complete-VPAT-service-icon.png\" class=\"attachment-large size-large wp-image-31432\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/11\/8-Complete-VPAT-service-icon.png 801w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/11\/8-Complete-VPAT-service-icon-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/11\/8-Complete-VPAT-service-icon-150x150.png 150w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/11\/8-Complete-VPAT-service-icon-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbdcaba disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbdcaba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd9774\" data-id=\"bdd9774\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2971fa elementor-widget elementor-widget-text-editor\" data-id=\"b2971fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DON\u2019T neglect other channels<\/h2><p>Accessibility isn\u2019t just about your website. Every digital touchpoint &#8211; <a href=\"https:\/\/reciteme.com\/au\/news\/email-accessibility-checklist\/\">emails<\/a>, social media posts, mobile apps, and even <a href=\"https:\/\/reciteme.com\/au\/news\/guide-to-pdf-accessibility\/\">downloadable PDFs<\/a> &#8211; should be designed with inclusivity in mind. Ensuring content is accessible across all platforms helps you reach a wider audience and provide a seamless experience, no matter how people engage with your brand. Plus, don\u2019t forget about <a href=\"https:\/\/reciteme.com\/au\/news\/mobile-accessibility\/\">mobile accessibility<\/a>. Check that all content is responsive and easy to navigate.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3222ea5 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3222ea5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2852afa\" data-id=\"2852afa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb943bc elementor-widget elementor-widget-heading\" data-id=\"fb943bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Digital Accessibility and Inclusion Toolkit<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd22f9 elementor-widget elementor-widget-text-editor\" data-id=\"1cd22f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our 40-page Digital Accessibility &amp; Inclusion Toolkit helps businesses break down online barriers and make a real impact. It offers practical advice on all aspects of digital accessibility, from writing an accessibility statement to accessible website tips and inclusive hiring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af6bd5 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4af6bd5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/download\/accessibility-and-inclusion-toolkit\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Your Toolkit Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9115978\" data-id=\"9115978\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b70012 elementor-widget elementor-widget-image\" data-id=\"4b70012\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"722\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1.png\" class=\"attachment-large size-large wp-image-33849\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1.png 964w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1-300x271.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1-768x693.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover key do\u2019s and don\u2019ts for inclusive digital marketing to create accessible content and reach a diverse audience effectively.<\/p>\n","protected":false},"author":11,"featured_media":32332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[199],"departments":[94],"type_tag":[124],"flag":[],"class_list":["post-32320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-general-accessibility","departments-marketing","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do\u2019s and Don\u2019ts of Inclusive Digital Marketing - Recite Me<\/title>\n<meta name=\"description\" content=\"Discover key do\u2019s and don\u2019ts for inclusive digital marketing to create accessible content and reach a diverse audience effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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