{"id":30788,"date":"2024-10-24T15:54:42","date_gmt":"2024-10-24T14:54:42","guid":{"rendered":"https:\/\/reciteme.com\/au\/?p=30788"},"modified":"2025-11-24T10:45:27","modified_gmt":"2025-11-24T10:45:27","slug":"brand-inclusion-index-2024-key-findings","status":"publish","type":"post","link":"https:\/\/reciteme.com\/au\/news\/brand-inclusion-index-2024-key-findings\/","title":{"rendered":"Digital Inclusion and the 2024 Brand Inclusion Index: Key Findings and Steps Forward"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30788\" class=\"elementor elementor-30788\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58df8c1 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58df8c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ea9ac5\" data-id=\"0ea9ac5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4df034 elementor-widget elementor-widget-text-editor\" data-id=\"f4df034\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><br \/>Kantar recently released its <a href=\"https:\/\/www.kantar.com\/campaigns\/brand-inclusion-index#:~:text=Our%20new%20Brand%20Inclusion%20Index,high%2Dgrowth%2C%20underserved%20populations.\">2024 Brand Inclusion Index<\/a>, and the results highlight something that the team here at Recite Me has known for some time: In an increasingly diverse global community of consumers, inclusive marketing is no longer simply a buzzphrase or \u2018nice to have\u2019 goal on your diversity, equity, and inclusion (DE&amp;I) checklist. It\u2019s a strategic imperative.\u00a0<\/p><p>In this quick guide, we\u2019ll summarise the 2024 Brand Inclusion Index findings and outline some actionable steps you can follow to enhance digital inclusion across your organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cce6147 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cce6147\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2deead\" data-id=\"a2deead\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd24474 elementor-widget elementor-widget-text-editor\" data-id=\"cd24474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Brand Inclusion Index 2024: A Summary of Key Findings<\/h2><p>The brand inclusion Index is based on a survey of over 23,000 people across 18 countries. Here\u2019s a summary of the most critical insights.\u00a0<\/p><ul><li><b>Consumer Influence and Expectations<\/b> &#8211; 75% of consumers report that a brand\u2019s DE&amp;I reputation influences their purchase decisions.<\/li><li><b>Commercial Discrimination<\/b> &#8211; 46% of the global population experienced some form of discrimination in the past year, with the majority of incidents occurring in business or commercial settings.\u00a0<\/li><li><b>Impact on Emerging Markets<\/b> &#8211; Discrimination is more prevalent in emerging economies (64%) than developed markets (36%), potentially hindering growth in these regions.<\/li><li><b>Vulnerability of Underrepresented Groups<\/b> &#8211; People with disabilities and LGBTQ+ individuals report the highest rates of discrimination, at 81% and 62%, respectively.<\/li><\/ul><p>These statistics emphasise the urgent need for brands to address DE&amp;I failures and make targeted efforts to create inclusive environments and content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f47052c disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f47052c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9619fe7\" data-id=\"9619fe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a06ae1 elementor-widget elementor-widget-text-editor\" data-id=\"6a06ae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The Next Steps for Brands Looking to Improve DE&amp;I<\/h2><p>The Brand Inclusion Index outlined several critical workstreams for improving DE&amp;I efforts. Here\u2019s a summary with some examples and action points.\u00a0<\/p><h3>1. Embedding DEI in All Areas of Business<\/h3><p>72% of discrimination incidents were reported in work environments or during brand interactions. So, brands must incorporate DEI into their core strategies, including hiring, product innovation, and communications.<\/p><h3 style=\"font-family: Lexend, sans-serif;font-weight: var( --e-global-typography-8a7229e-font-weight );line-height: var( --e-global-typography-8a7229e-line-height );font-size: var( --e-global-typography-8a7229e-font-size );letter-spacing: 0.3px\">2. Humanising Marketing<\/h3><p style=\"font-family: Lexend, sans-serif;font-size: var( --e-global-typography-a6f80df-font-size );font-weight: 300;line-height: var( --e-global-typography-a6f80df-line-height );letter-spacing: 0.3px\">Brands that shift focus from treating consumers as targets to understanding their diverse needs through inclusive research can significantly enhance brand loyalty and buying intentions. For example, progressive advertising has been shown to drive a significant sales uplift of over 16%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b341d69\" data-id=\"b341d69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3817e5c elementor-widget elementor-widget-image\" data-id=\"3817e5c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"676\" height=\"614\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/2-Inclusion-Index-Next-Steps.png\" class=\"attachment-large size-large wp-image-30790\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/2-Inclusion-Index-Next-Steps.png 676w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/2-Inclusion-Index-Next-Steps-300x272.png 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bdd0cd disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bdd0cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28a3e6f\" data-id=\"28a3e6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d0788 elementor-widget elementor-widget-text-editor\" data-id=\"23d0788\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: Lexend, sans-serif;font-weight: var( --e-global-typography-8a7229e-font-weight );line-height: var( --e-global-typography-8a7229e-line-height );font-size: var( --e-global-typography-8a7229e-font-size );letter-spacing: 0.3px\">3. Mastering Cultural Intelligence<\/h3>\n<p style=\"font-family: Lexend, sans-serif;font-size: var( --e-global-typography-a6f80df-font-size );font-weight: 300;line-height: var( --e-global-typography-a6f80df-line-height );letter-spacing: 0.3px\">Brands must learn and respect the cultural identities and traditions of various communities to better connect with diverse audiences. For instance, Unilever has been praised for its efforts in understanding and celebrating cultural nuances in its marketing campaigns, fostering stronger connections with diverse consumer bases.<\/p>\n<h3>4. Investing in Inclusion for Growth<\/h3>\n<p>Mapping out the growth potential of underrepresented groups can help brands make informed marketing decisions. More specifically, recognizing the significant spending power of women, people with disabilities, and LGBTQ+ individuals could result in significant bottom-line benefits.&nbsp;<\/p>\n<h3>5. Bringing People Together<\/h3>\n<p>Focusing on universal values such as family, honesty, and health can unite diverse groups. For example, campaigns like Tesco&#8217;s &#8216;Together this Ramadan&#8217; show how celebrating cultural traditions can foster a sense of community and inclusivity.<\/p>\n<h3>6. Enforcing Accountability<\/h3>\n<p>Tracking DEI performance against clear goals and metrics is crucial to building and maintaining consumer trust. For example, Diageo\u2019s comprehensive approach to DEI, from recruiting diverse talent to ensuring an inclusive supply chain, exemplifies effective accountability in action.<\/p>\n<h3>7. Being a Brave Brand<\/h3>\n<p>Standing firm on DEI values and being transparent and humble when mistakes occur can help brands navigate complex cultural landscapes. Google\u2019s consistent commitment to DE&amp;I &#8211; despite vocal opposition in some quarters -demonstrates the long-term benefits of being a brave brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b25371a disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b25371a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3965bd9\" data-id=\"3965bd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd81be elementor-widget elementor-widget-text-editor\" data-id=\"7dd81be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Where to Look for Inspiration<\/h2><p>Google, Dove, Nike, Amazon, and McDonald\u2019s rank as the top five inclusive brands globally:<\/p><ul><li>Google stands out as the most inclusive brand globally, praised for its DE&amp;I policies, products, and authentic representation of diverse communities.<\/li><li>Dove is commended for its consistent and positive representation of women of all backgrounds, emphasising natural beauty and body positivity.<\/li><li>Nike receives recognition for its unwavering support of the LGBTQ+ community and diverse representation in its advertising and product offerings.<\/li><li>Amazon is recognised for its efforts to create a diverse and inclusive workplace, support for small and minority-owned businesses, and inclusive marketing campaigns that reflect varied consumer experiences and backgrounds.<\/li><li>McDonald\u2019s is acknowledged for its initiatives to promote diversity within its workforce, support for community programs focused on underrepresented groups, and commitment to inclusive advertising showcasing various cultural backgrounds and family structures.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4298a0d disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4298a0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a5826f\" data-id=\"6a5826f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88fc214 elementor-widget elementor-widget-text-editor\" data-id=\"88fc214\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How Digital Inclusion Can Support Your DE&amp;I Goals<\/h2><p>Here are some actionable tips for changes you can make to ensure optimum digital inclusion across all aspects of your business.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d5612f disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d5612f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfd4687\" data-id=\"cfd4687\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5d6220 elementor-widget elementor-widget-image\" data-id=\"b5d6220\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"570\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/3-Inclusion-Index-Enhance-Website-Accessibility.png\" class=\"attachment-large size-large wp-image-29919\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/3-Inclusion-Index-Enhance-Website-Accessibility.png 670w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/08\/3-Inclusion-Index-Enhance-Website-Accessibility-300x255.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83efcff\" data-id=\"83efcff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a9b063 elementor-widget elementor-widget-text-editor\" data-id=\"2a9b063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-family: Lexend, sans-serif;font-weight: var( --e-global-typography-8a7229e-font-weight );line-height: var( --e-global-typography-8a7229e-line-height );color: #333333;font-size: var( --e-global-typography-8a7229e-font-size );letter-spacing: 0.3px\">How Digital Inclusion Can Support Your DE&amp;I Goals<\/h2><p style=\"line-height: var( --e-global-typography-a6f80df-line-height )\"><span style=\"color: #333333\">Here are some actionable tips for changes you can make to ensure optimum digital inclusion across all aspects of your business.\u00a0<\/span><span style=\"font-family: Lexend, sans-serif;font-size: 16px;font-weight: 300;letter-spacing: 0.3px\">\u00a0<\/span><\/p><h3>Enhance Website Accessibility<\/h3><p>Making sure websites and other digital platforms are accessible to people with disabilities can significantly improve inclusion, as research shows that <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health#:~:text=An%20estimated%201.3%20billion%20people%20%E2%80%93%20or%2016%25%20of%20the%20global,diseases%20and%20people%20living%20longer.\">16% of the global population<\/a> has a disability that can make accessing online content challenging. Critical digital accessibility upgrades include:<\/p><ul><li>Choosing a CMS that supports accessibility.<\/li><li>Ensuring 100% <a href=\"https:\/\/reciteme.com\/au\/news\/keyboard-accessibility\/\" data-cmp-ab=\"2\">keyboard accessibility<\/a>.<\/li><li>Using tools like the <a href=\"https:\/\/reciteme.com\/au\/product\/website-accessibility-checker\/\" data-cmp-ab=\"2\">Recite Me Accessibility Checker<\/a> to run an audit and make updates that align with the <a href=\"https:\/\/reciteme.com\/au\/news\/understanding-the-web-content-accessibility-guidelines-wcag\/\" data-cmp-ab=\"2\">Web Content Accessibility Guidelines (WCAG)<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2566623 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2566623\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87ffef6\" data-id=\"87ffef6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2a7c28 elementor-widget elementor-widget-text-editor\" data-id=\"e2a7c28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Publish Inclusive Content<\/h3><p>Creating content that represents diverse groups and is available in multiple languages can help you reach a broader audience. Examples of steps you can take include:<\/p><ul><li>Using inclusive imagery to ensure each diverse group within your audience feels acknowledged, understood, and respected.<\/li><li>Writing copy using simple language, short sentences and paragraphs, and positive people-first descriptions.<\/li><\/ul><p>Utilising accessibility software like the <a href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">Recite Me Toolbar<\/a> to allow individuals to make customisations per their personal needs and preferences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41a424f disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41a424f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95190c1\" data-id=\"95190c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510b990 elementor-widget elementor-widget-text-editor\" data-id=\"510b990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Make Communications Inclusive<\/h3><p>How you communicate with potential customers and employees makes a clear statement about your values as an organisation. Top tips include:<\/p><ul><li>Utilising in-built accessibility features on social media platforms to help you reach more people by <a href=\"https:\/\/reciteme.com\/au\/news\/how-to-write-image-alt-text-for-accessibility\/\" data-cmp-ab=\"2\">writing appropriate image alt text<\/a>, using hashtags with <a href=\"https:\/\/www.linkedin.com\/posts\/reciteme_inclusivecontent-inclusivecontent-camelcase-activity-7181276029901008896-urq6\/\">Camel Case capitalisation<\/a>, and providing <a href=\"https:\/\/reciteme.com\/au\/news\/video-accessibility\/\" data-cmp-ab=\"2\">closed captions, transcripts and audio descriptions<\/a> for multimedia content.\u00a0<\/li><li>Designing a fully <a href=\"https:\/\/reciteme.com\/au\/news\/why-is-inclusive-recruitment-important\/\" data-cmp-ab=\"2\">inclusive recruitment process<\/a> that provides accessible information, forms, and application procedures for everyone.<\/li><\/ul><p>Publishing an <a href=\"https:\/\/reciteme.com\/au\/product\/free-website-accessibility-statement-generator\/\">Accessibility Statement<\/a> on your website to outline your current and future digital accessibility goals and provide alternative ways for people to contact you, should they encounter <a href=\"https:\/\/reciteme.com\/au\/news\/barriers-to-accessibility\/\">online access barriers<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c3612 elementor-widget elementor-widget-spacer\" data-id=\"52c3612\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d7647d disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d7647d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87d2467\" data-id=\"87d2467\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd0f32c elementor-widget elementor-widget-spacer\" data-id=\"bd0f32c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd505d8 elementor-widget elementor-widget-text-editor\" data-id=\"fd505d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Need More Help Becoming Digitally Inclusive?<\/h2><p>The following resources are packed full of actionable tips and expert advice for making your digital content more inclusive:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ee8190 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ee8190\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-639a063\" data-id=\"639a063\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14baac3 elementor-widget elementor-widget-image\" data-id=\"14baac3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/The-Ultimate-Inclusive-Marketing-Checklist-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-30791\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/The-Ultimate-Inclusive-Marketing-Checklist-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/The-Ultimate-Inclusive-Marketing-Checklist-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/The-Ultimate-Inclusive-Marketing-Checklist-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/The-Ultimate-Inclusive-Marketing-Checklist-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/The-Ultimate-Inclusive-Marketing-Checklist-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cf8c4 elementor-widget elementor-widget-text-editor\" data-id=\"56cf8c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Inclusive Marketing Checklist<\/b><br \/>Ensure your brands message reaches everyone by making your marketing more accessible and inclusive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed18f7 elementor-widget elementor-widget-button\" data-id=\"fed18f7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/downloads.reciteme.com\/inclusive-marketing-checklist\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download your Checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-67df779\" data-id=\"67df779\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89cdaa2 elementor-widget elementor-widget-image\" data-id=\"89cdaa2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-Recruitment-Checklist-Thumbnail-1024x576.jpg\" class=\"attachment-large size-large wp-image-30792\" alt=\"inclusive recruitment\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-Recruitment-Checklist-Thumbnail-1024x576.jpg 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-Recruitment-Checklist-Thumbnail-300x169.jpg 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-Recruitment-Checklist-Thumbnail-768x432.jpg 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-Recruitment-Checklist-Thumbnail-1536x864.jpg 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-Recruitment-Checklist-Thumbnail.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e5445 elementor-widget elementor-widget-text-editor\" data-id=\"c4e5445\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Inclusive Recruitment Checklist<br \/><\/b>This checklist breaks down everything you need to know to attract and retain diverse candidates.\u00a0<b><br \/><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae1e48 elementor-widget elementor-widget-button\" data-id=\"0ae1e48\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/download\/inclusive-recruitment-checklist\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download your Checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-70594f7\" data-id=\"70594f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c61cb77 elementor-widget elementor-widget-image\" data-id=\"c61cb77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-comms-guide-1024x576.jpg\" class=\"attachment-large size-large wp-image-30793\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-comms-guide-1024x576.jpg 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-comms-guide-300x169.jpg 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-comms-guide-768x432.jpg 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-comms-guide-1536x864.jpg 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/10\/Inclusive-comms-guide.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a1747 elementor-widget elementor-widget-text-editor\" data-id=\"48a1747\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Inclusive Communications Quick Guide<br><\/b>Download our guide to learn how you provide inclusive communications across your digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde9599 elementor-widget elementor-widget-button\" data-id=\"dde9599\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/downloads.reciteme.com\/inclusive-communications-guide\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download your Guide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A summary of the 2024 Brand Inclusion Index findings and some actionable steps to enhance digital inclusion across your organisation.<\/p>\n","protected":false},"author":11,"featured_media":30797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[199],"departments":[94],"type_tag":[124],"flag":[],"class_list":["post-30788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-general-accessibility","departments-marketing","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Brand Inclusion Index 2024: Key Findings and Steps Forward<\/title>\n<meta name=\"description\" content=\"A summary of the 2024 Brand Inclusion Index findings and some actionable steps to enhance digital inclusion across your organisation.\" 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