{"id":30243,"date":"2024-09-23T10:52:52","date_gmt":"2024-09-23T09:52:52","guid":{"rendered":"https:\/\/reciteme.com\/au\/?p=30243"},"modified":"2025-08-12T15:46:30","modified_gmt":"2025-08-12T14:46:30","slug":"ecommerce-store-website-accessibility","status":"publish","type":"post","link":"https:\/\/reciteme.com\/au\/news\/ecommerce-store-website-accessibility\/","title":{"rendered":"The key to building accessibility into your eCommerce store website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30243\" class=\"elementor elementor-30243\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0901bc1 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0901bc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c7f873\" data-id=\"7c7f873\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfde1f7 elementor-widget elementor-widget-ucaddon_punchline_cta\" data-id=\"cfde1f7\" data-element_type=\"widget\" data-widget_type=\"ucaddon_punchline_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Punchline CTA -->\n<style>\/* widget: Punchline CTA *\/\n\n.punchline-bg-eaa {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/eumap-1.png');\n  \tbackground-color:#01349F;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-ada {\n\tbackground-image:url('\/wp-content\/uploads\/2025\/01\/checker3Asset-2-8-1.png');\n  \tbackground-color:#06334A;\n  \tbackground-position:center right;\n  \tbackground-size:cover;\n}\n\n.punchline-bg-generic {\n\tbackground: rgb(6,51,74);\n\tbackground: linear-gradient(90deg, rgba(6,51,74,1) 0%, rgba(3,98,95,1) 100%);\n}\n\n.punchline-wrapper {\n  padding:20px 30px;\n  display:flex;\n  justify-content:space-between;\n  align-items:center;\n  border-radius:8px;\n}\n\n.punchline-wrapper p {\n  color:white;\n  font-weight:600!important;\n  font-size:18px!important;\n  margin-bottom:0px!important;\n  padding-right:20px;\n}\n\n.punchline-wrapper a {\n    background: #FFB400;\n    border-radius: 5px !important;\n    line-height: 15px;\n    font-weight: 600;\n    font-size: 15px;\n    text-align: center;\n    color: #000;\n    padding: 15px 40px;\n  \tborder: 3px solid #FFB400;\n  transition: all ease 0.3s;\n  min-width:205px;\n}\n\n.punchline-wrapper a:hover {\n\tbackground:white;\n  color:#000;\n}\n\n@media only screen and (max-width:700px) {\n  .punchline-wrapper {\n  \tdisplay:block;\n  }\n  .punchline-wrapper a {\n  \tmargin-top:20px;\n    display:block;\n  }\n}\n\n\n<\/style>\n\n<div class=\"punchline-wrapper punchline-bg-generic\">\n    <p>\n        Download Free eCommerce Accessibility Guide\n    <\/p>\n    <a href=\"http:\/\/downloads.reciteme.com\/en-au\/retail-accessibility-guide\">\n        Download Now\n    <\/a>\n<\/div>\n<!-- end Punchline CTA -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f78f601 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f78f601\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f51aa3\" data-id=\"6f51aa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e28902 elementor-widget elementor-widget-text-editor\" data-id=\"8e28902\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>eCommerce has taken the world by storm. And the trend doesn\u2019t seem like it will die down any time soon. According to the BCG, ecommerce is poised to capture <a href=\"https:\/\/www.bcg.com\/press\/31october2023-ecommerce-global-retail-sales\" target=\"_blank\" rel=\"noopener\">41% of global retail sales by 2027<\/a>. This is great news for online stores, but with great power comes great responsibility.<\/p><p>To play their part in contributing to a fairer, more equitable society, ecommerce sites must make their products and services accessible to those with disabilities. Besides being the right thing to do, implementing <a href=\"https:\/\/reciteme.com\/au\/news\/website-accessibility-best-practices\/\">accessibility best practices<\/a> brings with it a range of compelling business benefits, from increasing sales to improving SEO rankings. Before you jump straight in, there is a lot of ground we need to cover. This article will break down the key steps needed to create a more inclusive online shopping experience, benefitting both your customers and your bottom line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39bfbfc disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39bfbfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72ed6ae\" data-id=\"72ed6ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07c875 elementor-widget elementor-widget-text-editor\" data-id=\"e07c875\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why is web accessibility important for eCommerce stores?<\/h2><p>Web accessibility is important for all websites, but particularly for eCommerce. Globally, over <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health#:~:text=Key%20facts,earlier%20than%20those%20without%20disabilities.\" target=\"_blank\" rel=\"noopener\">1 billion people live with a disability<\/a>. In the UK alone, <a href=\"https:\/\/wearepurple.org.uk\/web-accessibility-infographic\/\" target=\"_blank\" rel=\"noopener\">73% of people with disabilities have experienced barriers<\/a> on more than a quarter of websites they visited, and <a href=\"https:\/\/www.clickawaypound.com\/cap16finalreport.html\" target=\"_blank\" rel=\"noopener\">71% leave sites<\/a> they find hard to use.<\/p><p>This demonstrates just how much of an impact web accessibility, or lack thereof, can have on your business. For ecommerce stores, your website is your store front, so if the browsing experience is not easy, users will go from potential customer to lost customer very quickly. In this way, your ability to create an inclusive online space is inextricably linked to your business\u2019s ability to make a sale. It\u2019s not just a moral obligation; <a href=\"https:\/\/reciteme.com\/au\/news\/business-case-for-accessibility\/\">accessibility is a business imperative<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fd3e12 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fd3e12\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-083b58f\" data-id=\"083b58f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1081b0e elementor-widget elementor-widget-image\" data-id=\"1081b0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"766\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-1024x980.png\" class=\"attachment-large size-large wp-image-29024\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-1024x980.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-300x287.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-768x735.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-1536x1471.png 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c78999b\" data-id=\"c78999b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d2a0fb elementor-widget elementor-widget-text-editor\" data-id=\"0d2a0fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"color: inherit;text-align: left\">Free Accessibility Check of your Website or eCommerce Store<\/h3><p>Finding accessibility issues is now easier than ever. Recite Me offers a free automated scan of your website\u2019s homepage to highlight non-compliance. You&#8217;ll get recommendations on how to fix them, helping to improve your accessibility score.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de98942 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"de98942\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/free-accessibility-check\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Run a Free Accessibility Check Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-356e3a1 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"356e3a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7d1900\" data-id=\"d7d1900\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb5506b elementor-widget elementor-widget-text-editor\" data-id=\"bb5506b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Key accessibility laws for eCom stores in Australia and New Zealand<\/h2><p>So, you\u2019re convinced that web accessibility is an important part of a thriving society and crucial for the success of your business. But before you jump straight in, you need a foundational understanding of the key accessibility laws that will govern how you produce online content. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab611f7 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab611f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-794d0cf\" data-id=\"794d0cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb097a5 elementor-widget elementor-widget-text-editor\" data-id=\"fb097a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Web Content Accessibility Guidelines (WCAG)<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/understanding-the-web-content-accessibility-guidelines-wcag\/\">WCAG<\/a> is a series of globally recognised recommendations, set out by the World Wide Web Consortium (W3C), to offer guidance on digital accessibility. WCAG advocates for all online content to adhere to four key overarching principles, called <a href=\"https:\/\/reciteme.com\/au\/news\/pour-accessibility-principles\/\">POUR<\/a>: perceivable, operable, understandable, robust.<\/p><p>From these principles, specific success criteria have been derived. For example, with a few exceptions, ecommerce stores are generally required to maintain a colour contrast ratio of 4.5:1 throughout their web pages. While these criteria are not legally binding, they form the digital basis of broader accessibility laws in Australia, like the Disability Discrimination Act (DDA). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-07cc190\" data-id=\"07cc190\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8759fef elementor-widget elementor-widget-image\" data-id=\"8759fef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/WCAG-2.2-header.png\" class=\"attachment-large size-large wp-image-29640\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/WCAG-2.2-header.png 400w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/WCAG-2.2-header-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/WCAG-2.2-header-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-843dc57 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"843dc57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df056dc\" data-id=\"df056dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b71660 elementor-widget elementor-widget-text-editor\" data-id=\"5b71660\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>NZ Web Accessibility Standard<\/h3><p>In New Zealand, the <a href=\"https:\/\/reciteme.com\/au\/news\/nz-web-accessibility-standard\/\">Government Web Accessibility Standard 1.2<\/a>, effective 17\u202fMarch\u202f2025, requires all government web content to conform to WCAG 2.2 Level AA. Its purpose is to ensure digital inclusion for people with disabilities, helping agencies meet obligations under the Human Rights Act\u202f1993, the Bill of Rights Act\u202f1990, and New\u202fZealand\u2019s ratification of the UN Convention on the Rights of Persons with Disabilities.<\/p><p>Compliance is mandatory for all Public Service departments, the New\u202fZealand Defence Force, the New\u202fZealand Police, and the Parliamentary Counsel Office, while other Crown entities and local government are encouraged to adopt the Standard<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4869ab7 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4869ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c6e110b\" data-id=\"c6e110b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a929642 elementor-widget elementor-widget-image\" data-id=\"a929642\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2023\/10\/Disability-Discrimination-Act-Hero.png\" class=\"attachment-large size-large wp-image-24825\" alt=\"Disability-Discrimination-Act-Hero\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2023\/10\/Disability-Discrimination-Act-Hero.png 600w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2023\/10\/Disability-Discrimination-Act-Hero-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2023\/10\/Disability-Discrimination-Act-Hero-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e2b02e0\" data-id=\"e2b02e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91facf2 elementor-widget elementor-widget-text-editor\" data-id=\"91facf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Disability Discrimination Act (DDA)<\/h3><p>In Australia, the <a href=\"https:\/\/reciteme.com\/au\/news\/disability-discrimination-act-compliance\/\">DDA<\/a> makes it illegal to discriminate against people with disabilities in areas, such as employment, education, publicly available premises, accommodation, etc. Crucially, this includes websites and online services, meaning that ecommerce stores must take active steps to ensure their sites are accessible to those with visual, auditory, motor, or any other type of impairment. For ecommerce stores, compliance with the DDA can be largely met by following the WCAG\u2019s guidelines. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bd31bb disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bd31bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9d952d\" data-id=\"d9d952d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a30487 elementor-widget elementor-widget-text-editor\" data-id=\"7a30487\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>10 Strategies for building an accessible eCommerce store<\/h2><p>While there might seem like a lot of rules and regulations involves, creating an online store does not need to be an overwhelming process. Here are 10 key accessibility strategies you can implement today to help you get started:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae56986 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae56986\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d98f172\" data-id=\"d98f172\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ef8c47 elementor-widget elementor-widget-image\" data-id=\"4ef8c47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"388\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1.png\" class=\"attachment-large size-large wp-image-29365\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1.png 387w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/07\/How-to-Write-Alt-Text-Header-1-150x150.png 150w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d1cbb3\" data-id=\"0d1cbb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1e7370 elementor-widget elementor-widget-text-editor\" data-id=\"c1e7370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Descriptive alt text<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/how-to-write-image-alt-text-for-accessibility\/\">Alternative text<\/a>, often referred to as \u2018alt text\u2019, provides a description of what the image contains. This is essential for <a href=\"https:\/\/reciteme.com\/au\/news\/blind-accessibility\/\">blind users or those with visual impairments<\/a>, as it allows screen readers to read image descriptions aloud. An ecommerce store, for example, might tag a product image of a red handbag with the following alt text: \u201cRed leather handbag with gold buckles\u201d. This provides enough detail for the user to know what the image contains without confusing them with too many words or too much jargon.<\/p><h3>2. Clear colour contrast<\/h3><p>People with vision impairments or colour blindness may struggle with <a href=\"https:\/\/reciteme.com\/au\/news\/colour-contrast-accessibility\/\">low-contrast text<\/a>. Make sure that text stands out clearly from the background by using dark text on a light background. According to <a href=\"https:\/\/reciteme.com\/au\/news\/best-practices-for-wcag-compliance\/\">WCAG best practices<\/a>, the minimum contrast ratio for normal text should be 4.5:1. Use a contrast checker tool, or similar, to ensure your brand\u2019s palette aligns with current accessibility guidelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c445842 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c445842\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-638f876\" data-id=\"638f876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb847c9 elementor-widget elementor-widget-text-editor\" data-id=\"eb847c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. Keyboard navigation<\/h3><p>Some disabled users rely on <a href=\"https:\/\/reciteme.com\/au\/news\/keyboard-accessibility\/\">keyboard accessibility<\/a>, rather than a mouse, to navigate websites. Your site structure should accommodate this by allowing users to browse and purchase products using keyboard functions only, like the \u201ctab\u201d key and \u201center\u201d.<\/p><h3>4. Font size and style<\/h3><p>Font size and legibility help make your website content accessible for those with visual impairments or conditions such as <a href=\"https:\/\/reciteme.com\/au\/news\/dyslexia-friendly-fonts\/\">dyslexia<\/a>. Stick to simple, sans-serif fonts like Arial or Helvetica, and make sure your font size is easily readable \u2013 typically, a minimum of 16px, or 12pt, works well for body text.<\/p><h3>5. Descriptive links<\/h3><p>When inserting hyperlinks on your online store, rather than using generic link text, like \u201cclick here,\u201d use <a href=\"https:\/\/reciteme.com\/au\/news\/how-to-create-accessible-links\/\">descriptive link text<\/a> that will tell the user exactly where they will end up by clicking on the link. For example, writing \u201cview our summer collection\u201d provides much more context about the link destination. This also improves your site\u2019s SEO and helps visually impaired users who rely on <a href=\"https:\/\/reciteme.com\/au\/news\/screen-reader-accessibility\/\">screen readers<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4edd93 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4edd93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3138ea8\" data-id=\"3138ea8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc4015 elementor-widget elementor-widget-text-editor\" data-id=\"2cc4015\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>6. Responsive design<\/h3><p>Responsive design ensures your website works seamlessly across all devices, including <a href=\"https:\/\/reciteme.com\/au\/news\/mobile-accessibility\/\">mobile phones<\/a>, PCs, tablets, and laptops. If, for example, your ecommerce site is designed for desktop viewing only, buttons, text, and images may appear too large or too small on a mobile device, making it incredibly difficult for anyone, but especially disabled users, to navigate your website.<\/p><h3>7. Accessible online forms<\/h3><p>Forms are essential for any ecommerce store. They are used both when customers first register their account and when they check out. Therefore, all forms need to be fully accessible. Label fields clearly, use placeholders in the field entry box to show examples of what is required, and provide specific instructions. And don\u2019t forget that, like the rest of your website, forms should also be navigable via keyboard only.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b853894\" data-id=\"b853894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b2301 elementor-widget elementor-widget-image\" data-id=\"98b2301\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"263\" height=\"263\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/6-Accessible-online-platforms-icon.png\" class=\"attachment-large size-large wp-image-30247\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/6-Accessible-online-platforms-icon.png 263w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/6-Accessible-online-platforms-icon-150x150.png 150w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79b54df disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79b54df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05928cc\" data-id=\"05928cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-190668c elementor-widget elementor-widget-text-editor\" data-id=\"190668c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>8. Content structure and headings<\/h3><p>Structuring your website content with clear headings (H1, H2, H3) and a strong hierarchy brings about a range of accessibility benefits. First, it makes your online content easier to read for everyone, but especially for those with <a href=\"https:\/\/reciteme.com\/au\/news\/cognitive-accessibility\/\">cognitive impairments<\/a>.<\/p><p>Second, it helps users with visual impairments, who rely on screen readers, to better understand the structure of your content. Without a logical structure, certain elements might be misinterpreted, which can lead to inaccurate reading of the web page. The screen reader might even misunderstand the intended flow of the content, confusing the user by skipping heading or using them out of order.<\/p><h3>9. Accessible multimedia<\/h3><p>To create <a href=\"https:\/\/reciteme.com\/au\/news\/video-accessibility\/\">accessible videos<\/a> and other media displayed on your ecommerce site, be sure to include captions, subtitles, or transcripts. This ensures that users who are hard of hearing or deaf can still engage with your content. Additionally, it gives non-disabled users the flexibility to follow along a video at times when there is too much background noise, or when they don\u2019t have access to headphones in public spaces.<\/p><h3>10. Compatible with assistive technology<\/h3><p>Ensure your ecommerce site works well with different <a href=\"https:\/\/reciteme.com\/au\/news\/examples-of-assistive-technology\/\">types of assistive technologies<\/a> like screen readers, voice control software, and magnifiers. One way to do this is to add ARIA (Accessible Rich Internet Applications) labels to your site\u2019s HTML elements. This gives assistive technologies, like screen readers, additional information about a given element\u2019s purpose or functionality, helping users to better understand and navigate your store.<\/p><p>Ultimately, by making sure your ecommerce site is compatible with assistive technologies, you open your doors to a broader audience of disabled users, which, as well as being the right thing to do, helps you stand out from your competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a36df61 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a36df61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3b0354c\" data-id=\"3b0354c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab78ba6 elementor-widget elementor-widget-heading\" data-id=\"ab78ba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-medium\">Digital Accessibility and Inclusion Toolkit<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b74043 elementor-widget elementor-widget-text-editor\" data-id=\"8b74043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our 40-page Digital Accessibility &amp; Inclusion Toolkit helps businesses break down online barriers and make a real impact. It offers practical advice on all aspects of digital accessibility, from writing an accessibility statement to accessible website tips and inclusive hiring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2e85d elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"cf2e85d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/reciteme.com\/au\/download\/accessibility-and-inclusion-toolkit\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Your Toolkit Here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aa5287d\" data-id=\"aa5287d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d98a5 elementor-widget elementor-widget-image\" data-id=\"48d98a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"722\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1.png\" class=\"attachment-large size-large wp-image-33849\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1.png 964w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1-300x271.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2025\/05\/Toolkit-Graphic-1-768x693.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa819de disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa819de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cba0e70\" data-id=\"cba0e70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74653c8 elementor-widget elementor-widget-text-editor\" data-id=\"74653c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Building accessibility with an eCommerce platform<\/h2><p>If you\u2019re striving to build an accessible online store, ecommerce platforms, like <a href=\"https:\/\/reciteme.com\/au\/news\/how-to-build-and-maintain-an-accessible-shopify-store\/\">Shopify<\/a> or Wix Commerce, should be your new best friend. But how do you know which one to choose? The right ecommerce platform for you can be rather subjective. But as a bare minimum, it should offer features that support accessibility and make it easier to comply with accessibility standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3154c6 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3154c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-167568a elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"167568a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-848fb08 elementor-widget elementor-widget-image\" data-id=\"848fb08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"493\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Ecommerce-Illustration-1024x631-1.png\" class=\"attachment-large size-large wp-image-30248\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Ecommerce-Illustration-1024x631-1.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Ecommerce-Illustration-1024x631-1-300x185.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Ecommerce-Illustration-1024x631-1-768x473.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-652701e\" data-id=\"652701e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36066fa elementor-widget elementor-widget-text-editor\" data-id=\"36066fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here\u2019s a breakdown of popular platforms and how they cater to accessibility:<\/p><ul><li><strong>Shopify<\/strong>: Shopify is a user-friendly ecommerce platform which helps small businesses build an online store by offering a range of website templates and integrating with various payment gateways.<\/li><li><strong>Squarespace Commerce<\/strong>: Squarespace is a popular choice, mostly for its aesthetically pleasing templates and ease of use. Its intuitive design means that creating an accessible ecommerce is simplified; easily adjust text size, colour contrast, and add alt text to images.<\/li><li><strong>WooCommerce<\/strong>: WooCommerce is one of the most popular ecommerce platforms on the market today. As an open-source platform based on <a href=\"https:\/\/reciteme.com\/au\/news\/wordpress-accessibility\/\">WordPress<\/a>, WooCommerce allows for extensive customisation, opening up a huge range of possibilities for accessibility.\u00a0<\/li><li><strong>Wix eCommerce<\/strong>: Wix ecommerce is ideal for small businesses looking to set up their online stores without much hassle. It offers a range of customisable templates, many of which come with screen reader compatibility, high-contrast colour schemes, and even visual indicators.<\/li><li><strong>Magneto<\/strong>: In contrast to many of the other ecommerce platforms mentioned in this list, Magento is more suited to larger businesses and enterprises. It is a powerful ecommerce platform which offers a high level of customisation to its users. It supports ARIA attributes, keyboard navigation, and various assistive technologies.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9c0065 disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9c0065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57a44a9\" data-id=\"57a44a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d8294 elementor-widget elementor-widget-text-editor\" data-id=\"59d8294\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The benefits of building an accessible eCommerce website for your business and its customers<\/h2><p>Granting disabled people the same access to your company\u2019s products and services as everyone else should be reason enough to make your ecommerce site accessible. But, fortunately for you, there are also a multitude of compelling business benefits that come with it too. Here are just a few:<\/p><ul><li><strong>Increased sales<\/strong>: Making your content available to a wider audience means more increases your pool of potential customers and, therefore, sales.<\/li><li><strong>Better user experience<\/strong>: Implementing accessibility strategies improves usability for everyone, including non-disabled users.<\/li><li><strong>Legal compliance<\/strong>: Adhering to WCAG principles helps you avoid fines and costly lawsuits associated with non-compliance.<\/li><li><strong>Stronger brand loyalty<\/strong>: Demonstrating inclusivity builds trust and loyalty among ethically conscious consumers.<\/li><li><strong>SEO improvements<\/strong>: Accessibility features like alt text and descriptive links helps improve your search rankings.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231ce8a disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"231ce8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-509e86b\" data-id=\"509e86b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44cae46 elementor-widget elementor-widget-image\" data-id=\"44cae46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"255\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Recite_Click-Away-Pound_Graphic-1024x326.png\" class=\"attachment-large size-large wp-image-30249\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Recite_Click-Away-Pound_Graphic-1024x326.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Recite_Click-Away-Pound_Graphic-300x96.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Recite_Click-Away-Pound_Graphic-768x245.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/Recite_Click-Away-Pound_Graphic.png 1224w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56cf18b disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56cf18b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fc0816\" data-id=\"4fc0816\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c69f73b elementor-widget elementor-widget-text-editor\" data-id=\"c69f73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Maintaining accessibility at your eCommerce web store<\/h2><p>So, you\u2019ve chosen your preferred ecommerce platform, implemented a few accessibility strategies, and made sure you\u2019re WCAG-compliant. All well and done, right? Not quite. Once your eCommerce store is accessible, maintaining those standards is crucial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60494fd disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60494fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d33713f\" data-id=\"d33713f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfe3fcd elementor-widget elementor-widget-text-editor\" data-id=\"dfe3fcd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Automated testing<\/h3><p><a href=\"https:\/\/reciteme.com\/au\/news\/automated-accessibility-testing-guide\/\">Automated testing<\/a> involves the use of software and other digital tools to audit your site for areas of inaccessibility. Auditing tools like Recite Me\u2019s <a href=\"https:\/\/reciteme.com\/au\/product\/website-accessibility-checker\/\">accessibility checker<\/a> can be used to conduct a quick scan of your website, identifying any inaccessible or non-compliant features. Using such tools to conduct regular audits helps you stay on top of compliance with laws and guidelines.<\/p><h3>Manual testing<\/h3><p>Unlike automated testing, <a href=\"https:\/\/reciteme.com\/au\/news\/manual-accessibility-testing-guide\/\">manual testing<\/a> is conducted by humans, without software or third party tools. Typically, these tests are carried out in-house by developers or web designers, and can involve anything from checking navigation to checking that colour contrast ratios are within WCAG standards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-477cca9\" data-id=\"477cca9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72af3dd elementor-widget elementor-widget-image\" data-id=\"72af3dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"766\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-1024x980.png\" class=\"attachment-large size-large wp-image-29024\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-1024x980.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-300x287.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-768x735.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image-1536x1471.png 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/06\/5-Checker-Website-image.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dcbcbc disable-default elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dcbcbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15c05f0\" data-id=\"15c05f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93d27df elementor-widget elementor-widget-text-editor\" data-id=\"93d27df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>User-testing<\/h3><p>User testing differs from manual testing in that it is carried out by users, not developers or web designers. In this sense, it is the final step in the auditing process, and arguably the most important. Invite users with disabilities to test your site, and offer valuable feedback on how to improve the shopping experience. Capitalise on this feedback by implementing changes soon after. This demonstrates to your community a commitment to inclusivity.<\/p><h3>Providing customisability<\/h3><p>Beyond auditing, ecommerce sites can maintain accessibility long term by providing customisation options to their users. One of the best ways to do this is to integrate software, such as Recite Me\u2019s <a href=\"https:\/\/reciteme.com\/au\/product\/assistive-toolbar\/\">accessibility toolbar<\/a>, which allows users to customise things like text size, font style, and colour contrasts according to their specific needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbca3fd disable-default elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dbca3fd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08bd1ee\" data-id=\"08bd1ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12980f8 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"12980f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/WCAG-CTA-Blog-Asset-v2-300x300.png\" class=\"attachment-medium size-medium wp-image-30250\" alt=\"\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/WCAG-CTA-Blog-Asset-v2-300x300.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/WCAG-CTA-Blog-Asset-v2-150x150.png 150w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2024\/09\/WCAG-CTA-Blog-Asset-v2.png 596w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a4402e\" data-id=\"6a4402e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e341ed3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e341ed3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: inherit;text-align: left\">Get serious about Accessibility Compliance with Recite Me<\/h2><p>Act today to ensure your website or eCommerce store is accessible and compliant with the latest accessibility legislation. Get started on your website accessibility strategy with any of the following action points:<\/p><ol><li><a href=\"https:\/\/reciteme.com\/au\/contact\/\">Contact our team<\/a> for more advice about how you can make your website or store compliant.<\/li><li>Find out more about the Recite Me <a href=\"https:\/\/reciteme.com\/au\/product\/website-accessibility-checker\/\">Web Accessibility Checker<\/a>, to fix accessibility issues at source.<\/li><li><a href=\"https:\/\/reciteme.com\/au\/demo\/\">Schedule a free demonstration<\/a> to learn how our technology can help you.<\/li><li><a href=\"https:\/\/reciteme.com\/au\/free-accessibility-check\/\">Run a free accessibility scan<\/a> of your website for WCAG 2.1 AA compliance.<\/li><li>Get a <a href=\"https:\/\/reciteme.com\/au\/try-our-toolbar\/\">free trial of our toolbar<\/a>, to see how it integrates with your website or eCommerce store.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you an online retailer or own an eCommerce store? Start building more accessible websites for your customers.<\/p>\n","protected":false},"author":9,"featured_media":30245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[145],"departments":[93,97,95,92,94,133,96],"type_tag":[124],"flag":[],"class_list":["post-30243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-retail-e-commerce","departments-c-suite","departments-careers","departments-diversity","departments-hr","departments-marketing","departments-sales","departments-tech","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Accessibility in eCommerce Stores<\/title>\n<meta name=\"description\" content=\"Are you an online retailer or own an eCommerce store? 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