{"id":15254,"date":"2022-07-11T09:43:00","date_gmt":"2022-07-11T08:43:00","guid":{"rendered":"https:\/\/reciteme.com\/au\/?p=15254"},"modified":"2024-02-02T12:37:43","modified_gmt":"2024-02-02T12:37:43","slug":"inclusive-website-leisure-and-entertainment","status":"publish","type":"post","link":"https:\/\/reciteme.com\/au\/news\/inclusive-website-leisure-and-entertainment\/","title":{"rendered":"Why is an Inclusive Website Vital in the Leisure and Entertainment Sector?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15254\" class=\"elementor elementor-15254\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4be855 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4be855\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-166c8522\" data-id=\"166c8522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a38944 elementor-widget elementor-widget-text-editor\" data-id=\"43a38944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The leisure and entertainment industry is worth billions of pounds and covers everything from food and drink to museums, theatres, and attractions. In the post-COVID-19 era, following a time when it was almost impossible for customers to be involved in leisure and entertainment activities at all, inclusion for everyone is something that businesses in the sector should be striving for in order to recoup losses, grow their business, and solidify their future success.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15259 size-full\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/2022\/08\/Leisure-Blog-Header.png\" alt=\"Why is an Inclusive Website Vital in the Leisure and Entertainment Sector? \" width=\"1000\" height=\"244\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Leisure-Blog-Header.png 1000w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Leisure-Blog-Header-300x73.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Leisure-Blog-Header-768x187.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p class=\"p1\"><span class=\"s1\">Most leisure and entertainment businesses are aware of this, and most have already made their premises accessible to those with physical disabilities. However, to be truly inclusive, organisations must also consider hidden disabilities and the online access issues that occur long before customers arrive at their physical location.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Website accessibility barriers exclude millions of people from finding the information they need to visit your business and buy your products and services. So if your company isn\u2019t walking the walk when it comes to online inclusion, you\u2019re missing out on some serious consumer spending.<\/span><\/p><h2 class=\"p2\"><span class=\"s1\">Why Your Website Needs to be Accessible in 2022<\/span><\/h2><p class=\"p1\"><span class=\"s1\">The leisure and entertainment sector is in a unique position to capitalise on inclusion as a strategy for success due to the market forces and consumer trends that are already driving change:<\/span><\/p><p class=\"p1\"><span class=\"s1\">Access over ownership \u2013 Compared to previous generations,\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2015\/06\/01\/nownershipnoproblem-nowners-millennials-value-experiences-over-ownership\/?sh=71a8d1885406\"><span class=\"s2\">modern consumers prefer experiences<\/span><\/a> over purchasing material possessions. They prioritise excellent service and convenience over the ownership of physical goods and set aside a higher percentage of their disposable income for entertainment, events, and activities.<\/span><\/p><p class=\"p1\"><span class=\"s1\">An inclusive consumer mindset \u2013\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/\"><span class=\"s2\">Online consumers consider company values<\/span><\/a>\u00a0more than ever, particularly millennial and Gen Z generations. If you\u2019re not seen as doing your bit to be inclusive and help everyone equally, people will simply take their money elsewhere and spend it with a competitor that does.<\/span><\/p><p class=\"p1\"><span class=\"s1\">On-demand information \u2013 The surge of reliance on online information throughout the global pandemic means there is more demand than ever for entertainment and leisure information to be readily available and easily accessible on websites. People rely on websites to:<\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s4\">Book tickets online<\/span><\/li><li class=\"li3\"><span class=\"s4\">Make reservations<\/span><\/li><li class=\"li3\"><span class=\"s4\">Check venue information<\/span><\/li><li class=\"li3\"><span class=\"s4\">Purchase memberships<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone wp-image-15261 size-large\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/2022\/08\/Asset-6-1024x266.png\" alt=\"Icons listing what people rely on websites to do\" width=\"800\" height=\"208\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-6-1024x266.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-6-300x78.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-6-768x200.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-6-1536x399.png 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-6-2048x532.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><h2>Who Faces Online Access Barriers?<\/h2><p dir=\"ltr\">The World Health Organisation estimates that\u00a0<a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\">one in every five people has a disability<\/a> that can make accessing information online challenging. In the leisure and entertainment sector, where business is bolstered by tourism dollars in addition to domestic spending, that equates to hundreds of thousands of potential customers. Specific access barriers include:<\/p><ul><li role=\"presentation\">Vision problems &#8211;\u00a0<a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\">2.2 billion<\/a>\u00a0worldwide suffer from visual impairments. In the UK, the NHS estimates that\u00a0<a href=\"https:\/\/www.nhs.uk\/conditions\/vision-loss\/#:~:text=In%20the%20UK%2C%20there%20are,to%20come%20to%20terms%20with.\">over 2 million people<\/a>\u00a0have some form of sight loss.<\/li><li><p dir=\"ltr\" role=\"presentation\">Learning difficulties \u2013 At least 20% of the population has a learning difficulty, with\u00a0<a href=\"https:\/\/www.dyslexia-reading-well.com\/dyslexia-statistics.html\">dyslexia alone accounting for 15%.<\/a><\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Neurodiversity \u2013 It\u2019s estimated that\u00a0<a href=\"https:\/\/www.who.int\/news\/item\/28-09-2001-the-world-health-report-2001-mental-disorders-affect-one-in-four-people\">one in four people<\/a>\u00a0will be affected by mental or neurological disorders at some point in their lives, and about\u00a0<a href=\"https:\/\/www.tpathways.org\/faqs\/how-many-people-have-autism\/#:~:text=How%20many%20people%20have%20autism%3F&amp;text=According%20to%20the%20Centers%20for,symptoms%20and%20levels%20of%20severity.\">1% of the entire population<\/a>\u00a0has autism spectrum disorder.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Language issues &#8211; Millions of people speak English as a second language. Within the UK, around\u00a0<a href=\"https:\/\/www.babbel.com\/en\/magazine\/most-spoken-languages-in-united-kingdom\">4.2 million people speak a language other than English<\/a>\u00a0at home.<\/p><\/li><li><p dir=\"ltr\" role=\"presentation\">Literacy \u2013 Around\u00a0<a href=\"https:\/\/www.who.int\/news\/item\/28-09-2001-the-world-health-report-2001-mental-disorders-affect-one-in-four-people\">1% of the population<\/a>\u00a0in developed nations has issues with basic reading and writing. That\u2019s over 65,000 people in the UK alone.<\/p><\/li><\/ul><h2 class=\"p1\"><span class=\"s1\">How Much Money is Your Business Los<\/span><span class=\"s1\">ing?<\/span><\/h2><p class=\"p2\"><span class=\"s1\">From a revenue perspective,<\/span><img decoding=\"async\" class=\"wp-image-15262 size-medium alignright\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/2022\/08\/Asset-2-186x300.png\" alt=\"71% of online consumers will click away from websites they find difficult to use. \" width=\"186\" height=\"300\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-2-186x300.png 186w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-2-635x1024.png 635w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-2-768x1239.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-2-952x1536.png 952w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-2-1270x2048.png 1270w\" sizes=\"(max-width: 186px) 100vw, 186px\" \/> people with disabilities control\u00a0<a href=\"https:\/\/sheribyrnehaber.medium.com\/people-with-disabilities-control-8-trillion-in-spending-dabd43a87d81#:~:text=People%20with%20disabilities%20(by%20themselves,%24645%20billion%20in%20disposable%20income.&amp;text=Add%20in%20non%2Ddisposable%20income,trillion%20total%20global%20purchasing%20power.\"><span class=\"s2\">$<\/span><\/a><span class=\"s1\"><a href=\"https:\/\/sheribyrnehaber.medium.com\/people-with-disabilities-control-8-trillion-in-spending-dabd43a87d81#:~:text=People%20with%20disabilities%20(by%20themselves,%24645%20billion%20in%20disposable%20income.&amp;text=Add%20in%20non%2Ddisposable%20income,trillion%20total%20global%20purchasing%20power.\"><span class=\"s2\">8<\/span><\/a><\/span><span class=\"s1\"><a href=\"https:\/\/sheribyrnehaber.medium.com\/people-with-disabilities-control-8-trillion-in-spending-dabd43a87d81#:~:text=People%20with%20disabilities%20(by%20themselves,%24645%20billion%20in%20disposable%20income.&amp;text=Add%20in%20non%2Ddisposable%20income,trillion%20total%20global%20purchasing%20power.\"><span class=\"s2\">trillion in annual spending<\/span><\/a>\u00a0worldwide, which equates to\u00a0<a href=\"http:\/\/www.clickawaypound.com\/downloads\/cap19final0502.pdf\"><span class=\"s2\">\u00a324.8 billion in the UK<\/span><\/a>. The spending power\u00a0<\/span>of the disabled market is commonly referred to as the \u2018Purple Pound\u2019.<\/p><p class=\"p2\"><span class=\"s1\">When you don\u2019t have an accessible website, brows<\/span><span class=\"s1\">ers simply won\u2019t convert to customers. According to research surveys that spe<\/span>cialise in analysing the online habits and experiences of people with disabilities:<\/p><ul class=\"ul1\"><li class=\"li4\"><span class=\"s4\">71% of online consumers will click away from websites they find difficult to use(<a href=\"http:\/\/www.clickawaypound.com\/downloads\/cap19final0502.pdf\"><span class=\"s5\">ClickAway Pound<\/span><\/a>).<\/span><\/li><li class=\"li4\"><span class=\"s4\">83% of participants limit their shopping to sites that they know are accessible (<a href=\"https:\/\/wearepurple.org.uk\/the-purple-pound-infographic\/\"><span class=\"s5\">We Are Purple<\/span><\/a>).<\/span><\/li><li class=\"li4\"><span class=\"s4\">82% of consumers with accessibility issues would spend more if there were fewer barriers (<a href=\"http:\/\/www.clickawaypound.com\/downloads\/cap19final0502.pdf\"><span class=\"s5\">ClickAway Pound<\/span><\/a>).<\/span><\/li><li class=\"li4\"><span class=\"s4\">81% of disabled users say ease of use is more important than price (<a href=\"http:\/\/www.clickawaypound.com\/downloads\/cap19final0502.pdf\"><span class=\"s5\">ClickAway Pound<\/span><\/a>).<\/span><\/li><li class=\"li4\"><span class=\"s4\">75% of disabled people and their families have walked away from a business because of poor accessibility or customer service (<a href=\"https:\/\/wearepurple.org.uk\/the-purple-pound-infographic\/\"><span class=\"s5\">We Are Purple<\/span><\/a>).<\/span><\/li><li class=\"li2\"><span class=\"s1\">Only 8% of users with access needs will contact the site owner about any accessibility barriers they experience (<a href=\"http:\/\/www.clickawaypound.com\/downloads\/cap19final0502.pdf\"><span class=\"s2\">ClickAway Pound<\/span><\/a>).<\/span><\/li><\/ul><h2><span class=\"s2\">Companies Leading the Way<\/span><\/h2><p><span class=\"s2\">We are delighted to welcome businesses committed to providing inclusive online journeys, and we\u2019re proud to work with several organisations in the leisure and entertainment sector already. Our current client list includes:<\/span><\/p><p><span class=\"s2\"><strong>Scottish Event Campu<\/strong>s<\/span><\/p><p><span class=\"s4\"><a href=\"https:\/\/www.sec.co.uk\/\"><span class=\"s2\">The Scottish Event Campus (SEC)<\/span><\/a><\/span><span class=\"s2\"> features five interconnected exhibition and meeting spaces, including a 13,000-capacity concert, sporting, and special events arena. The venue hosts up to 140 events annually, attracting more than a million visitors, and was home to the 2014 Commonwealth Games.<\/span><\/p><p><em><span class=\"s2\">&#8220;We are committed to making a visit to the Scottish Event Campus (SEC) an enjoyable experience for everyone, and that includes using our websites. &#8220;<\/span><\/em><\/p><p><span class=\"s2\">Ross Dempsey, Digital Marketing Manager, Scottish Event Campus<\/span><\/p><p><strong><span class=\"s2\">The Inn Collection Group<\/span><\/strong><\/p><p><span class=\"s4\"><a href=\"https:\/\/inncollectiongroup.com\/\"><span class=\"s2\">The Inn Collection Group<\/span><\/a><\/span><span class=\"s2\"> has an expanding portfolio of inns across Northumberland, County Durham, Cumbria, and North Yorkshire. The company\u2019s ethos is to provide excellent customer service, and quality experiences, and provide customers with the perfect place to eat, drink, sleep and explore.<\/span><\/p><p><em><span class=\"s2\">&#8220;As a group, we endeavor to be somewhere for everyone. This starts with guests locating us online and having full accessibility to our websites to make informed decisions on where they should stay.&#8221;<\/span><\/em><\/p><p><span class=\"s2\">Dan Evans, General Manager, The Inn Collection Group<\/span><\/p><p><strong><span class=\"s2\">Curve Theatre<\/span><\/strong><\/p><p><span class=\"s4\"><a href=\"https:\/\/www.curveonline.co.uk\/\"><span class=\"s2\">Curve<\/span><\/a><\/span><span class=\"s2\">\u00a0is a state-of-the-art theatre based in the heart of Leicester\u2019s vibrant Cultural Quarter. Over 750,000 people annually engage with Curve through performances and projects in Leicester, across the UK, and internationally.<\/span><\/p><p><em><span class=\"s2\">&#8220;We believe everyone should be able to access high-quality arts and culture, both on and off Curve\u2019s stages. With assistive technology available on our website, the entire online experience is more accessible and personal for every visitor. &#8220;<\/span><\/em><\/p><p><span class=\"s2\">Chris Stafford, Chief Executive, Curve Theatre<\/span><\/p><h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15288 size-full\" src=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/2022\/08\/Asset-7.png\" alt=\"Organisations Leading the Way Logos\" width=\"6928\" height=\"1464\" srcset=\"https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-7.png 6928w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-7-300x63.png 300w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-7-1024x216.png 1024w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-7-768x162.png 768w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-7-1536x325.png 1536w, https:\/\/reciteme.com\/au\/wp-content\/uploads\/sites\/3\/2022\/08\/Asset-7-2048x433.png 2048w\" sizes=\"(max-width: 6928px) 100vw, 6928px\" \/><span class=\"s1\">How Recite Me Can Help<\/span><\/h2><p class=\"p2\"><span class=\"s1\">The Recite Me assistive toolbar promotes inclusivity by allowing people to access websites in the way that best suits them. Once activated, accessibility features can be used individually or combined to make multiple adjustments for ultimate ease of use. Users can:<\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s3\">Personalise font size, type, and colour options to make each web page easier to read.<\/span><\/li><li class=\"li3\"><span class=\"s3\">Utilise the mask screen tool, which isolates parts of the page to help with focus.<\/span><\/li><li class=\"li3\"><span class=\"s3\">Use the ruler tool to make reading easier.<\/span><\/li><li class=\"li3\"><span class=\"s3\">Download content as an audio file as an alternative to reading.<\/span><\/li><li class=\"li3\"><span class=\"s3\">Convert page content into over 100 different on-screen languages.<\/span><\/li><li class=\"li3\"><span class=\"s3\">Have the page read aloud in a choice of 35 different languages.<\/span><\/li><li class=\"li3\"><span class=\"s3\">Customise PDF documents and have them read aloud or translated.<\/span><\/li><\/ul><h2 class=\"p1\"><span class=\"s1\">What the Data Says<\/span><\/h2><p class=\"p2\"><span class=\"s1\">Recite me is now installed on over 3,700 websites, and over the last 12 months, our data shows that:<\/span><\/p><ul class=\"ul1\"><li class=\"li3\"><span class=\"s3\">The Recite Me assistive toolbar was launched over 4 million times<\/span><\/li><li class=\"li3\"><span class=\"s3\">Over 25 million web pages were viewed using the toolbar<\/span><\/li><li class=\"li3\"><span class=\"s3\">Over 5 million individual styling changes were made<\/span><\/li><li class=\"li3\"><span class=\"s3\">31.5 million pieces of content were translated into different languages<\/span><\/li><li class=\"li3\"><span class=\"s3\">Over 43 million pieces of content were read aloud<\/span><\/li><\/ul><p class=\"p1\"><span>Become Inclusive Today!<\/span><\/p><p class=\"p2\"><span class=\"s1\">Now is the time to embrace online accessibility and make your website inclusive. Recite Me is quick and easy to implement on your website and can usually be installed in under an hour.<\/span><\/p><p class=\"p2\"><span class=\"s1\">For more information, please\u00a0<a href=\"https:\/\/reciteme.com\/au\/contact\"><span class=\"s4\">contact our team<\/span><\/a>\u00a0or\u00a0<a href=\"https:\/\/reciteme.com\/au\/demo\"><span class=\"s4\">request a live demonstration<\/span><\/a>\u00a0of our toolbar.<\/span><\/p><p dir=\"ltr\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inclusion for everyone is something that businesses in the sector should be striving for in order to recoup losses, grow their business, and solidify their future success. Learn More.<\/p>\n","protected":false},"author":11,"featured_media":15314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[143],"departments":[93,94],"type_tag":[124],"flag":[],"class_list":["post-15254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-leisure","departments-c-suite","departments-marketing","type_tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is an Inclusive Website Vital in the Leisure and Entertainment Sector? | News | Recite Me<\/title>\n<meta name=\"description\" content=\"Inclusion is something that businesses should be striving for in order to recoup losses, grow their business, and solidify their future success. 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