Charities with accessible websites get more engagement Charities with accessible websites get more engagement

Charities with accessible websites get more engagement

Posted on: by Alison Wilson

As we start the New Year many of us will have made resolutions to make changes for the better in 2019.

For some people those resolutions will include doing more to support a specific charity, or charities and non-profit organisations in general.

To do this the starting point for many people will often be visiting a charity or non-profit organisation’s website to find out how they can get involved.

And if a charity or non-profit ensures its website is accessible and inclusive in 2019 the better job the website will do to serve its purpose.

Why does web accessibility matter?

If someone can’t access and use a website properly then they’re likely to click away and look for an accessible alternative, as the Click Away Pound survey shows.

This matters greatly because around one in five people in the UK have a disability or impairment.

This number is set to increase, as we have an ageing population, and the older people become the more likely they are to acquire a disability – most disabilities are acquired with age.

And research by Charities Aid Foundation shows that in the UK older people, along with women, are the most likely to engage in charitable and social activities.

For example, in 2017 only 8% of adults aged 65 and over did nothing to support charities, compared to 16% of people aged 16 to 24.

Recite Me increases engagement

Ultimately, if a charity or non-profit organisation makes its website more accessible it will generate more engagement.

Whether it’s more donations, memberships, volunteer sign-ups, or sign-ups to petitions and mailing lists, greater accessibility will help the website to achieve the key functions it’s built to do.

That’s why organisation’s like Amnesty International UK and Prince’s Trust have added Recite Me’s language and accessibility toolbar to their websites.

The toolbar lets people with disabilities use any website the way that suits them best by letting them do things like opt to have the text read aloud and change the font and background colour contrast.

Recite Me’s toolbar can also translate web content into over 100 languages, which caters for the 10% of people in the UK who don’t speak English as their first language.

If your charity or non-profit organisation wants to increase engagement via your website in 2019 now is the ideal time to make sure it’s fully accessible and inclusive for the UK’s diverse population.

100’s of organisations including charities already use Recite Me to make their websites accessible for people who have disabilities – call 0191 4328092 to find out more or book your free demo now.

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